Senior Campaign Manager

Entain Group; United Kingdom; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading sports betting and gaming company in the UK seeks a Senior Campaign Manager to lead the creation of impactful marketing campaigns. This role involves collaborating across teams to deliver integrated customer experiences, managing creative execution, and developing the brand's distinct identity. The ideal candidate has extensive marketing experience, a strategic mindset, and excels in stakeholder management. Competitive salary and generous benefits included.

Benefits

Generous group bonus scheme

Mix of office and home working

Private medical insurance

Pension scheme – matched to 6%

Ability to buy and sell holiday

Free subscription to wellbeing app Unmind

Paid subscription to LinkedIn Learning

Qualifications

• Track record in delivering multi-channel, integrated campaigns.
• Ability to translate vision into a 360° customer-led plan.
• Proven experience in navigating complex organizations.

Responsibilities

• Translate commercial and brand priorities into a customer comms plan.
• Manage the creative delivery of assets across all channels.
• Build seamless campaigns across multiple channels.

Skills

Extensive marketing experience

Strategic thinking

Strong understanding of brand

Creative judgment

Commercial mindset

Clear communication

Coaching and team development

Job description

Senior Campaign Manager

Senior Campaign Manager at Entain.

Company Description

Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it’s your game. So let’s win together.

Job Description

The Senior Campaign Manager works closely with the Head of Brand and wider teams to deliver seamless, multi-channel campaigns that strengthen brand metrics, drive customer loyalty, and attract new players.

As the consumer champion, you'll translate commercial and brand priorities into a clear 360° comms plan, ensuring integrated, high-impact customer journeys. Balancing short-term execution with long-term planning, you’ll manage multiple projects while partnering with external agencies and our in-house creative team to shape and deliver best-in-class assets.

You’ll collaborate across teams—Propositions, CRM, Retail, Social, Performance, and Sponsorship—leading creative execution from BAU activity to major integrated campaigns. Agile and strategic, you’ll ensure timely asset delivery while adapting to real-time changes.

A strong brand and creative leader, you’ll work with internal and external agencies to drive standout creative while managing and developing your team. Your leadership will help build a distinctive, engaging brand, streamlining processes for bigger and better results.

Finally, you'll be part of a winning, collaborative team, bringing energy, passion, and your own unique superpower to the role. We work hard, play hard, and celebrate success together!

What You’ll Do

• Planning – translate commercial and brand priorities into a 360° rolling customer comms plan (short, media and long term)
• Creative Leadership & Management – brief creative agencies and manage the creative delivery of assets for all channels (TTL / Digital / O-site and through Retail Channels)
• Day-Day Delivery – build seamless campaigns, journeys and activations across multiple channels, ensuring all assets are delivered on time.
• Partner with the CRM team to co-create the plan and work with other channel leads to support TTL delivery (on-site content, social, sponsorships, retail channels etc.)
• Partner with the Senior Brand Managers to deliver ATL campaigns that go through-the-line
• Act as a brand guardian, ensuring all creative across all customer interactions & touchpoints is on-brand and adheres to the brand’s distinctive look & feel
• Stakeholder management – develop close relationships with internal stakeholders & functions, driving alignment and seamless integrated delivery of plans.
• Build strong relationships with internal and external agencies, set direction, manage workstreams and deliver creative assets on time and in full.
• Marketing Effectiveness – use insights, data and channel performance to continually refine activity and drive performance improvements.

Qualifications

• Extensive marketing experience with a track record in delivering multi-channel, integrated campaigns.
• Strategic thinker who can translate vision into a 360° customer-led plan.
• Strong understanding of brand and its impact across all customer touchpoints.
• Creative judgment with the ability to write clear briefs and provide structured feedback.
• Commercial mindset focused on driving ROI and delivering innovative solutions.
• Clear communicator who can align marketing efforts with wider business objectives.
• Proven experience in coaching, developing teams, and navigating complex organizations.

Additional Information

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning.

Depending on your role and location, you can expect the following benefits:

• Generous group bonus scheme
• Mix of office and home working – 4 days in the office
• Private medical insurance
• Pension scheme – matched to 6%
• Ability to buy and sell holiday
• Free subscription to wellbeing app Unmind
• Entain & enhance days – 2 paid days off to focus on your professional or personal development
• Sharesave Scheme
• Company social events
• Paid subscription to LinkedIn Learning

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us. At Entain, we do what’s right. It’s one of our core values and that’s why we’re taking the lead when it comes to creating a diverse, equitable, and inclusive future – for our people, and the wider global sports betting and gaming sector. We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.