Senior Brand Manager

Abbott Laboratories; Maidenhead; On-site; GBP 50,000 - 70,000; Full time

Job summary

A global healthcare leader is seeking a dynamic Senior Brand Manager for its UK Marketing team in Maidenhead. In this full-time role, you'll implement marketing strategies, drive innovation, and manage a portfolio of reimbursed products. The ideal candidate holds a degree and has experience in brand management, preferably within healthcare. You'll enjoy a competitive salary, bonuses, and comprehensive benefits. Make a real impact in a dedicated organization committed to improving lives.

Benefits

Competitive salary

Bonus structure

Defined contribution pension scheme

Private healthcare

Life assurance

Flexible benefits

Qualifications

• Proven success in brand management or marketing, ideally within healthcare or nutrition.
• Strong understanding of the NHS landscape.
• Experience influencing stakeholders and working with healthcare professionals.

Responsibilities

• Implement marketing and sales strategies for significant products.
• Conduct market research and oversee product development.
• Monitor and analyse market trends and competitor activity.
• Evaluate product performance and customer feedback.
• Collaborate with cross-functional teams for product changes.
• Prepare sales forecasts and budgets.

Skills

Leadership

Analytical skills

Financial acumen

MS Office proficiency

Education

Degree or equivalent experience

Marketing qualifications preferred

Job description

About Abbott Nutrition

Abbott Nutrition is part of Abbott, a global healthcare leader. We create science-based nutrition solutions that help people of all ages live their best lives. Our trusted brands, including PaediaSure and Ensure, support millions worldwide in achieving better health through proper nutrition.

The Opportunity

We’re looking for a dynamic and passionate Senior Brand Manager to join our UK Marketing team. In this full‑time role, you’ll manage the UK’s reimbursed portfolio, driving innovation, growth, and market leadership in a thriving industry.

What You’ll Do

• Implement marketing and sales strategies for strategically significant products to meet sales and market share targets.
• Conduct market research, oversee product development and design, set pricing, and launch new products.
• Monitor and analyse domestic and international market trends, consumer behaviour, and competitor activity to identify opportunities.
• Evaluate product performance and customer feedback to generate new product ideas and adapt offerings to meet customer needs.
• Liaise with production, R&D, and cross‑functional teams to implement product changes.
• Prepare sales forecasts and budgets, monitor performance against targets, and adapt plans to improve results.
• Collaborate with advertising and promotions specialists to design effective campaigns and sales collateral for target audiences.
• Lead brand plans, manage the A&P budget, and oversee project management and business planning.
• Use data analytics and insights to inform strategy and measure success.

What We’re Looking For

• Degree or equivalent experience; marketing qualifications preferred.
• Proven success in brand management or marketing, ideally within healthcare or nutrition with a strong understanding of the NHS landscape.
• Strong leadership, analytical skills, financial acumen, and proficiency in MS Office (Excel, PowerPoint).
• Experience influencing stakeholders and working with healthcare professionals.

What We Offer

• Competitive salary and bonus structure. Defined contribution pension scheme, private healthcare, life assurance, and flexible benefits.
• Opportunity to make a real impact in a global organization committed to improving lives.