Salesforce Marketing Cloud Developer

AnaVation LLC; Leeds; On-site; GBP 53,000 - GBP 60,000; Full time

Job summary

A leading property technology firm in the UK is seeking an experienced Salesforce Marketing Cloud & Account Engagement Manager to optimize marketing automation and enhance customer journeys across the business. Responsibilities include managing Salesforce Marketing Cloud, journey design, and data integration. Ideal candidates will have 5-8 years of experience in CRM and marketing automation, coupled with strong hands-on skills in Salesforce platforms. The role offers a competitive salary between £53,000 and £60,000 per year.

Benefits

Employee development programs

Holistic wellbeing support

Flexible work-life blend

Qualifications

• 5–8 years’ experience in marketing automation, CRM, or lifecycle marketing.
• Strong hands-on experience with Salesforce Marketing Cloud and Account Engagement.
• Proven experience delivering end-to-end customer journeys.

Responsibilities

• Own the day-to-day operation and evolution of SFMC and MCAE.
• Define and deliver the marketing automation roadmap.
• Design and optimise multi-step journeys using Journey Builder.

Skills

Marketing automation

Salesforce Marketing Cloud

Data-driven decision making

CRM integration

Tools

Salesforce Marketing Cloud

Marketing Cloud Account Engagement

Job description

Hi, we’re PEXA!

We know you’ll Google us before applying, so let’s keep this brief. PEXA revolutionised the way that property is settled in Australia, turning a paper‑based process into a digital one. Our solution is a world‑first, with over 500 people across Australia and an expanding international team, we’re helping 20,000+ families into their homes each week.

We’re passionate about solving problems for our customers – always striving to set the standard for how property is bought and sold. Being awarded as one of the best places to work in Australia is a recognition of our culture and commitment to innovation, customers and our community.

We’re growing fast, that is where you come in.

We believe our success in Australia is worth sharing and that our proven technology will advance how the UK buys and sells homes.

Establishing ourselves within the UK in late 2020, we are committed to collaborating with lawyers, conveyancers, lenders, government and the property industry, to set the new standard for both remortgages and buying and selling property.

£53,000 - £60,000 a year

PEXA is seeking an experienced Salesforce Marketing Cloud & Account Engagement (SFMC + MCAE) Manager to own and optimise our end‑to‑end marketing automation capability across the UK business.

This is a hands‑on role spanning Salesforce Marketing Cloud and Marketing Cloud Account Engagement (Pardot), responsible for designing, executing, and continuously improving data‑driven customer journeys across the full lifecycle - from acquisition and onboarding to nurture, retention, and cross‑sell.

You’ll work closely with Marketing, Sales, Product, IT and Salesforce Operations to deliver joined‑up, insight‑led customer experiences at scale.

What you’ll do

Platform ownership & strategy

• Own the day‑to‑day operation and evolution of SFMC and MCAE
• Define and deliver the marketing automation and journey roadmap
• Act as the SME, embedding best practice and driving platform adoption

Journey design & execution

• Design and optimise multi‑step journeys using Journey Builder (SFMC)
• Design and optimise multi‑step journeys using Engagement Studio (MCAE)
• Build automations for segmentation, triggers, and data management
• Translate marketing strategies into personalised lifecycle communications

Data, integration & CRM alignment

• Own integrations across SFMC, MCAE, Salesforce Sales & Service Cloud, and the PEXA website
• Maintain data quality, lifecycle alignment, and audience models
• Partner with Salesforce Operations on data models and enhancements

Measurement & optimisation

• Define KPIs and success measures across journeys and campaigns
• Deliver reporting on engagement, conversion, and pipeline impact
• Lead testing and optimisation to continuously improve performance

Governance & enablement

• Own consent, deliverability, data hygiene, QA, and documentation
• Create templates, playbooks, and reusable journey frameworks
• Train and support marketing users across both platforms

What you’ll bring

Required

• 5–8 years’ experience in marketing automation, CRM, or lifecycle marketing
• Strong hands‑on experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio)
• Strong hands‑on experience with Marketing Cloud Account Engagement (Engagement Studio, automation rules, lead scoring)
• Proven experience delivering end‑to‑end customer journeys
• Strong understanding of Salesforce CRM integration and data models
• Analytical mindset with a focus on optimisation and performance
• Confident communicator across technical and non‑technical stakeholders

Desirable

• Experience in complex or regulated environments
• Service Cloud or post‑sale journey experience
• Exposure to automation strategy or centre‑of‑excellence models

Certifications (desirable)

• Salesforce Marketing Cloud Email Specialist / Consultant
• Salesforce Marketing Cloud Account Engagement Specialist / Consultant

Why become a PEXArian?

Great question! Being a PEXArian is so much more than just a job. We’re a passionate, motivated and unashamedly enthusiastic bunch at PEXA – we love what we do and we’re proud to admit it! Creating brilliant experiences for our members and their clients wouldn’t be possible without ensuring we deliver an exceptional employee experience.

Your growth

We encourage you to hit your personal and professional learning and development goals with our tailored programs and tools.

Your wellness

We care about your holistic wellbeing

Your work/life blend

We know that work is just one aspect of your life – we want to help you create your ideal work/life blend, rather than squeezing in life around work.

Sounds like you?

We at PEXA are ready so if this role sounds like you apply today.

To be conducted as part of post offer employment checks:

The personal information we have collected from you will be shared with Cifas who will use it to prevent fraud, other unlawful or dishonest conduct, malpractice, and other seriously improper conduct. If any of these are detected, you could be refused certain services or employment. Your personal information will also be used to verify your identity. Further details of how your information will be used by us and Cifas, and your data protection rights, can be found at https://pexa.co.uk/applicant-policy/.

GDPR Compliance Digital Completion UK Limited (trading name “PEXA”), Optima Legal Services Limited (trading name "Optima Legal") and Smoove Limited (a holding company which comprises of the following wholly owned trading Subsidiary companies: United Legal Services Limited, United Home Services Limited, Legal-Eye Limited, and Amity Law Limited) are all owned directly by DigCom UK Holdings Limited, which is a wholly owned Subsidiary of PEXA Group Limited in Australia (ACN 140 677 792; ASX: PXA) (referred to collectively as "PEXA Group"). When we process your applicant personal data for recruitment purposes, we do so as a controller. If as part of the recruitment process we share your personal data with another company within the PEXA Group, that company may process your personal data as either an independent controller or, in certain circumstances, a joint controller. By applying for this role, you consent to us processing your personal data in accordance with the UK General Data Protection Regulation ("UK GDPR") and the Data Protection Act 2018, and further information can be found in our privacy notice https://pexa.co.uk/applicant-policy/.

#PEXAUK