Sales Team Leader

The Fuel Store Ltd; Birmingham; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading provider in fleet management solutions based in Birmingham is looking for a Sales Team Leader. The successful candidate will inspire and develop a team of salespeople, implement sales strategies, and drive revenue growth. Relevant experience in sales management and familiarity with CRM systems are essential. This full-time position offers a competitive commission structure and various employee benefits, including a pension scheme and career development opportunities.

Benefits

Salary Sacrifice Pension Scheme

Health & Wellbeing access

26 days annual leave plus statutory holidays

Financial advisor sessions

Career Progression opportunities

Qualifications

• Ability to learn quickly and absorb complex information.
• Demonstrated ability to take initiative and drive results.

Responsibilities

• Lead by example, motivate and develop a team of salespeople.
• Support your team being present on the sales floor.
• Set performance goals and evaluate team productivity.
• Develop and implement effective sales strategies.

Skills

Growing Customer Acquisition

Upsell and Cross-Sell Success

Driving Team Productivity

Proactive and self-motivated

Education

Relevant certifications in sales management or leadership

Tools

Dynamics 365 CRM systems

Job description

Birmingham, United Kingdom | Posted on 17/11/2025

An industry leader in fleet management solutions, providing unrivaled support that keeps Britain moving. We fuel better.

Job Description

The Fuel Store (TFS) is a progressive, Birmingham based business using technology to develop its market and stay ahead of the competition. It is on a mission to revolutionise the way business is conducted in its chosen business segments. The business is a leading provider of fuel and associated products into the transportation sector. TFS provides a range of products and solutions to its customers which help them to increase profits through increasing basket size, customer loyalty and usage; serving customers more efficiently and cost-effectively. It currently facilitates the provision of and processes the transactions to allow over 60 million litres of Fuel per annum through its card processes.

The business was started 10 years ago and to date has grown organically. Future development will be a combination of organic and inorganic growth offering its customers a carefully thought out package of products with software that enables easy/dynamic/cost optimised fleet management at its core.

The shareholders are keen that the business goes into a rapid growth phase with associated profitability. A new CEO has been appointed and will lead the twin track approach of organic and inorganic growth.

In order to take our Sales Department to the next level, we are looking to welcome a Sales Team Leader to report into our Sales Manager with the purpose of increasing the effectiveness of our overall sales through structured and consistent delivery of management aligned to sales technique, sales strategy, and sales theory/philosophy.

This role is about leading the sales floor. Inspiring them will be crucial to the success of this role across our Sales division.

Brief Overview:

Type of Opportunity: Permanent, Full Time

Commission Structure: Competitive

Location: Birmingham, B2

Reports to: Sales Manager

Responsibilities & Requirements

• To lead by example, motivate and develop a varied team of salespeople and various sales channels.
• Actively support your team by being highly present on the sales floor, engaging and inspiring. This can be in scheduled sessions such as a morning meeting.
• To use the CRM as a sales tool and support team members in effective utilisation.
• Help set clear performance goals, conduct regular performance evaluations, and implement strategies to enhance team productivity.
• Create belief, set a compelling vision, build strong connections & foster a positive, inclusive, and winning team culture.
• Celebrate successes and recognize achievements in a meaningful way, consistently.
• Identify individual development needs and create tailored coaching plans with the Sales Manager.
• Stay updated on product, market, and competitor insights and share knowledge effectively.
• Ensure the team adheres to processes, compliance, and quality standards.
• Develop and implement effective sales strategies, tactics, and action plans to drive revenue growth, upsell effectively and expand the customer base.
• Understand our customer portfolio and allocate data for Sales Consultant.
• Provide tracking updates and forecasts to the Sales Manager.
• Partner with Recruitment/People to Recruit, coach, and develop Sales Consultants to achieve consistent results.
• Liaise with stakeholders and departments to enhance the Sales Department's operation.
• Communicate effective sales techniques and strategies to build a high-performing team.
• Conduct regular feedback sessions and performance reviews.
• Ensure compliance and quality standards are met in all customer interactions.

To have the ability to contribute to The Fuel Store’s success, you will need the following knowledge skills and experience:

• Growing Customer Acquisition
• Upsell and Cross-Sell Success to increase total spend
• Driving Team Productivity and Performance Metrics
• The ability to learn quickly and take in complex information
• Familiarity with dynamics 365 CRM systems and sales processes are advantageous.
• Proactive and self-motivated individual with a demonstrated ability to take initiative and drive results.
• Relevant certifications in sales management or leadership (e.g., Certified Sales Professional) are advantageous.
• Familiarity with the Oil/Gas/Energy or Fuel industries is advantageous.

Application Criteria

• Are genuinely passionate about sales
• Thrive in a fast-paced, growing business where your ideas and actions directly influence success.
• Are naturally curious, proactive, and love tackling challenges with creativity and energy.
• Want to keep learning, investing in your own development while contributing to the wider Sales team’s growth.
• Want to be part of a forward-thinking, sales-driven team.

Our Culture

TFS are in the simplicity business and we are building a team, who look at the world a little differently. People that look at the needlessly complicated and say ‘that’s nuts’. People that are bold enough to challenge convention. And brilliant enough to actually change it.

• Salary Sacrifice Pension Scheme: After 12 weeks of continuous employment, you will be automatically enrolled into our Pension Scheme.
• Health & Wellbeing: You will have access to MediCash upon passing their probation, this will allow you to access healthcare cashback schemes, retail discounts, counselling, for yourself and up to 4 Children.
• Holiday Entitlement: You will be entitled to 26 days annual leave plus all statutory holidays, you increase personal holiday allowance with increased service up to 5 additional days.
• Financial Advice: Access to 1-2-1 financial advisor sessions free of charge.
• Career Progression: We track all employees progression by creating personal development plans, we have an in house L&D Specialist dedicated to help you improve and grow professionally.
• Location: Based in Birmingham City Centre, with panoramic views from the office floor.
• Supporting local charities: We are passionate about giving back to the local community and supporting charities as much as we can.

We are also an equal opportunity employer and value diversity across the business. All applicants will be considered for employment without attention to ethnicity, race, religion, sexual orientation, gender identity, sex, family or parental status, neuro diversity or disability status, marital status, veteran status and national origin.