Sales Executive - Birmingham

Brayleys Cars Limited; Birmingham; On-site; GBP 22,000 - 65,000; Full time

Job summary

A leading automotive dealer group in Birmingham is seeking experienced Sales Executives to join their team. The role offers a high basic salary with potential earnings exceeding £65,000 annually. Candidates should have a strong sales background, excellent customer service skills, and the ability to excel in a target-driven environment. Opportunities for career advancement and a comprehensive benefits package are included.

Benefits

High earning potential

31 days of holiday per year, increasing with service

State of the art facilities

Preferential rates on vehicle purchases

Cycle to work scheme

Group contributory pension scheme

In-house and manufacturer training

Enhanced maternity & paternity leave

Life Insurance

Retailer discounts

Qualifications

• Proven sales experience within the automotive industry or similar high-value sales environment.
• Experience delivering first-class customer service in a customer-facing role.
• Proven ability to exceed sales targets.
• Strong influencing and negotiation skills.

Responsibilities

• Ensure customers receive a consistent and full sales process experience.
• Optimize dealership profitability while maintaining customer relations.
• Manage customer inquiries effectively, guiding them from welcome to closing.

Skills

Sales experience in the automotive industry

Customer service skills

Drive to exceed targets

Influencing and negotiation skills

Full UK driving licence

Job description

Closing Date : 31 December 2025 06:00 pm

Company Overview

Join Brayleys – Driving Excellence in Automotive Retail

Brayleys is a modern, fast-growing automotive dealer group with a strong presence across the UK. We represent some of the most respected brands in the industry including Honda, Hyundai, Nissan, Kia, Renault, Suzuki, Mazda, Dacia and Honda Motorcycles. Since opening our first dealership in St Albans in 2003, we’ve expanded to over 30 locations nationwide, and we’re not slowing down.

We’re building something ambitious. Our goal is to become one of the UK’s top 10 AM 100 dealer groups, and we know that getting there depends on hiring and developing the very best people. That’s why we place huge value on creating a workplace where individuals feel supported, trusted and recognised. We invest in training, structured career development and tailored programmes such as our Rising Stars and Leadership Development initiatives, designed to help people progress and thrive at every level.

At Brayleys, we believe a great business starts with a great culture. Every team member plays a part in our success, and that shared sense of purpose runs through every showroom, workshop and office. Whether you’re just starting out or joining us with years of experience, you’ll find a collaborative, energised environment with plenty of opportunity to grow.

We’re also committed to building a more inclusive and representative industry. As a Gold Member of the Automotive 30% Club, we are actively working to improve gender balance across the business and champion more diverse leadership across the automotive sector.

That commitment hasn’t gone unnoticed. We’ve been officially recognised by Great Place to Work as one of the UK’s Best Workplaces 2025, as well as one of the UK’s Best Workplaces for Wellbeing and Best Workplaces for Development. These awards are based entirely on what our people say about working here, and we’re proud of the culture they’ve helped shape.

If you’re looking to join a business that’s ambitious, inclusive and committed to doing things the right way, Brayleys is a place where you can build a meaningful career.

Job Description

Our busy Nissan dealership in Birmingham, is looking to add to our team of Sales Executives; this role would be suitable for established automotive sales executives.

We are offering a high basic salary of £22,500 p.a., linked to an uncapped bonus scheme that is delivering realistic earnings of over £65,000 p.a. for our top performers.

Role Responsibility

Reporting to the Sales Manager, you will be focused on ensuring all customers are met to provide a consistent approach to our sales process, with a focus upon the customer being given a full 360 sales approach.

You will be responsible for optimising the profitability of the dealership whilst maintaining excellent customer relations. Within this remit, you will be responsible for ensuring the effective use of Brayleys sales processes and effective enquiry management, taking your customers on a journey from initial welcome through to negotiation and close.

We want you to naturally and courteously interact with our customers in the showroom, on the telephone or on-line, to deliver a great customer experience, ensuring that customer’s needs are thoroughly and accurately qualified, with their demands and needs are fully explored in order that we can recommend any appropriate additional products that meet their requirements.

The Ideal Candidate

• Sales experience – in the automotive industry or a similar high value sales environment.
• Experience of delivering first class customer service in a customer facing environment
• Drive to exceed targets
• Influencingand negotiation skills, having the ability to identify and close the sale.
• Full UK driving licence

Package Description

Not only do you get to work alongside great people within Brayleys, we offer great benefits too.For your valued contribution we will provide a fantastic benefits package including;

• The chance to be part of one of the regions premier privately owned dealer groups, Brayleys Cars Limited
• A high earning potential based on a mix of financial performance and achievement of departmental KPI objectives
• Minimum of 31 days holiday per year, increasing to 34 days with length of service rewards.
• State of the art facilities
• Preferential rates on new and used cars & motorcycles, vehicles, parts purchases and servicing across all our franchises.
• Cycle to work scheme
• Group Contributory pension scheme
• Outstanding career development opportunities and career progression
• In-house and manufacturer training
• Enhanced maternity & paternity leave after a qualifying period
• Life Insurance
• Highstreet and on-line retailer discounts
• Independently certified as a Great Place to Work

Formed in 2003, Brayleys are a regional dealer group, based across London, the Home Counties, the West Midlands and the Northwest. Representing Honda, Hyundai, KIA, Renault, Dacia, Mazda, Nissan and Suzuki across 31 sites. An ambitious business that is pursuing a strategy of growth, both organic and by acquisition throughout the UK. Brayleys are excited about the future, could we be a part of your future plans too?