Sales & Events Manager

BrewDog; Cambridge; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading craft beer company in Cambridge seeks a Retail Events and Marketing Manager to curate and execute brand activations and events. You'll manage the events calendar and collaborate with internal teams to promote the brand. Ideal candidates have a background in event management or marketing, strong negotiation skills, and a passion for innovation. This role offers the chance to significantly impact the company's public presence and engage the community through unique experiences.

Benefits

Profit share

401k retirement plan

4-week sabbatical after 5 years

Staff discount

Enhanced sick pay

Free beer training

Qualifications

• Prior experience in events or marketing is required.
• Knowledge of craft beer is desirable but not mandatory.
• Ability to work independently and in a team.

Responsibilities

• Develop and own the retail events calendar.
• Build and manage event strategies including budgeting.
• Coordinate marketing and event teams for successful execution.

Skills

Event strategy management

Budgeting

Project management

Collaboration negotiation

Social media management

Tools

Hootsuite

Canva

Job description

About Us

We love great craft beer. We want everyone to be as passionate about it as we are – and our bars are at the heart of that mission. You’ll help us deliver an amazing beer and customer experience every shift so, because we expect great things from you, we give great things back.

PROFIT SHARE | Our BrewDog Bars now share 10% of their profits with our fantastic crew. We’re setting the bar high for the hospitality industry and giving you even more reasons to do an amazing job.

Retirement (401k): BrewDog wants to make sure you, your family, and pups are covered long-term. Safe Harbor Matching Contributions: BrewDog matches 100% of your elected deferral, up to 6% of your compensation.

4-WEEK SABBATICAL | After every 5 years here you will receive an additional 4 weeks off to spend doing whatever you want.

STAFF DISCOUNT | 25% off in bars, 30% off online and 50% off BrewDog Merch to fill up your fridge and your wardrobe* (*don’t put your hoody in the fridge though)

BEER TRAINING | We love beer and we want you to love beer too, so we’ll support you through the internationally-recognised Cicerone qualifications, so you can love it almost as much as we do. We’ll also pay you more for each level you pass.

AND A LOT MORE | Okay, deep breath… enhanced sick pay, healthcare, life assurance, high street retail discounts, employee assistance programs, enhanced family friendly policies around maternity and paternity leave, holiday days per year, pawternity leave, DE+I and crew forum groups and a “shifty” crew beer at the end of every shift.

We’re focused on making sure that we, and future generations, have a planet to brew great beer on. Our industry leading techniques help us create and deliver unique beer whilst doing our bit (and others’) for the environment.

About The Role

BrewDog is looking for an experienced Retail Events and Marketing Manager with a proven track record in curating, managing and executing successful brand activations, consumer & trade events, and unique partnerships along with building and growing our bars in the public eye through outstanding, on brand marketing.

You will develop and own the retail events calendar, which plays a central role in bringing our strategy to life through unique experiences and activations.

The ideal candidate will possess a combination of acute business acumen, a background in negotiating collaborations and partnerships, a commitment to innovation and a passion for leading projects through from concept stage to delivery. You will need a get-up-and-go attitude, an autonomous work ethic and a background in working for brands that push boundaries to innovate.

Key Skills

Your role will span across a broad range of marketing relating activities including:

• Building and managing our event strategy, including budgeting, project management of events and working with internal and external stakeholders. Including retail wide public event launches.
• Manage and establish partnerships across the group including building a strong relationship with our marketing, events and reservations team in the UK. Work with the US sales and marketing team to create bar connections and assist in US focused activations.
• Responsible for coordinating marketing mavericks from onboarding through to successful execution of their responsibilities. Maintain a close eye on all bars social and marketing presence using Hoot Suite and Canva. Create interesting and informative monthly meetings to help MMs advance and learn.
• Onboard and train new events co-ordinators to company standards. Create fun and informative events training for all of the US team.
• Develop and maintain a retail brand standard events handbook. This will pose as our main training guide for all sites.
• Bar openings – You will be the co-ordinator for securing event activations, creating relationships with vendors including photographer and videographers and building brand awareness in the local areas prior to launch.
• Negotiating contracts for events and sponsorships to secure BrewDog the best preferred rates

About You

You’ll have some prior experience in this area. Knowledge of craft beer for this role would be desirable, but a willingness to learn if you don’t is essential – we’ve got all the tools (and the beer), you just need to be excited to learn.

The Brewdog Charter

IT'S ALL ABOUT BEER. NO COMPROMISE

We make every BrewDog experience the best it can be.

CREATIVITY IS OUR UNFAIR ADVANTAGE

New beers. New ideas. New standards.

WE DO MORE IN A DAY THAN OTHERS DO IN A WEEK

You get more done when you do it together.

WE LISTEN. WE LEARN

No egos, just honesty and transparency.

WITHOUT US WE ARE NOTHING

We play to win, and we have fun while we're doing it.