Sales Development Representative - SaaS SDR - London area

Puzzel Ltd; City of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading SaaS provider in the UK is seeking a Sales Development Representative to support their team by engaging potential customers and booking demos. The ideal candidate will have strong B2B sales experience, particularly in cold-calling, and a passion for AI technology. This role offers a competitive salary with uncapped commission and a flexible working environment.

Benefits

Competitive salary + uncapped commission

Flexible, hybrid working

Annual Summer and Christmas parties

Excellent development opportunities

Qualifications

• Native-level fluency in English.
• Commercial experience in a B2B setting, with success in cold-calling.
• Driven and money-motivated individual.

Responsibilities

• Support Account Executives in market mapping and outreach.
• Engage potential customers to book demos for Sales Executives.
• Learn and sell AI-driven technology.

Skills

B2B sales

Cold calling

AI technology knowledge

Resilience

Strong motivation

Tools

Groove

Cognism

Hunter

Job description

Sales Development Representative - SaaS SDR - London area

Join to apply for the Sales Development Representative - SaaS SDR - London area role at Puzzel

Puzzel is a leading provider of cloud-based contact centre solutions, empowering businesses to deliver exceptional customer service. Our platform combines omnichannel contact centre, workforce management, and AI-driven analytics to optimize customer interactions and operational efficiency.

With 25 years’ experience since our foundation in Norway, we’re already #1 in the Nordics, growing rapidly in the UK and expanding into the Netherlands and Finland in 2024, but our ambition is to become the clear European market-leader in the coming years 🚀

Why we’re proud

• 2024 CX Awards Winner, ‘Best Mid-Market Contact Center Platform’
• Puzzel was recognised as the 'most innovative European-founded CCaaS provider' and top 3 globally by Frost & Sullivan in 2023
• Best Practices Company of the Year 2023
• Consistently high Glassdoor rating
• Puzzel places high importance on work-life balance and flexible working hours - as recognised by Flexa, placing 16th overall for work:life balance in 2025!
• We are working with Mercer on salary benchmarking, to ensure pay equality and market competitiveness

Key Data Points

• €57m revenue in FY 2024 (up from €50m in 2023)
• Currently ~300 employees
• Used by more than 1100 businesses across 40 countries
• Servicing ~60,000 customer service agents on a daily basis + 800 million customer interactions yearly

What you’ll do

• Support our existing team of 4 Account Executives by mapping the market, understanding target companies and buyer personas, and converting cold outreach into genuine interest from potential Puzzel customers
• Engage with potential business customers through LinkedIn, phone, email and other outreach tools to gain initial interest and book demos for Sales Executives
• Learn how to sell AI-driven technology
• MEDDPICC qualification combined with Challenger Sales methodology to ensure prospects have potential to convert
• Understand our ICP and Go-To-Market strategy to target the right prospects
• Partner with Sales Executives to create joint account plans, product demonstrations and close revenue
• Collaborate with Marketing to nurture leads through events, industry reports and outbound content

You should be a driven and confident individual, willing to learn from setbacks. Previous B2B experience including outbound cold-calling is a must for this hire, even if not purely in a BDR/SDR role. You must be resilient and target-driven, with strong motivation for rewards and career development.

The must haves

• Native-level fluency in English
• Driven, money-motivated and intelligent
• Commercial experience in a B2B setting, with experience and proven success in cold-calling and prospecting
• Experience with AI technology or SaaS

The nice to haves

• CCaaS, CX or relevant industry experience
• SDR/BDR/Outbound B2B Sales experience
• Co-piloting SDR AI agents or AI platforms
• Groove or other cadence management systems
• Cognism, Hunter or similar scraping tools

We will, however, consider those with limited experience with the right attitude and traits.

What’s In it for You?

• Competitive salary + (uncapped) commission. Realistic earnings of £50k+ per annum
• Flexible, hybrid approach to working; split your time between the office and home
• You get to be part of a fun, driven and supportive team
• Gift on your birthday
• Annual Summer and Christmas parties
• Excellent development opportunities and a great company culture

What to expect from the interview process

• Screening call with Talent Acquisition
• 1st interview with SDR Director
• 2nd interview with wider commercial/marketing function
• Final panel interview with SDR Director, VP Sales + 1 more
• Built on Trust – trust is an intrinsic Nordic value, upon which Puzzel has been built
• Stronger Together – working collaboratively to delight customers and partners
• Stay Hungry – continuously raise our game and innovate

We want everyone at Puzzel to be their true, authentic selves at work irrespective of nationality, race, ethnicity, religion, sexual orientation, gender identity, physical ability, age, or economic background.

We are committed to diversity and regularly review our hiring practices to improve representation. If there is anything we can do to support you in the interview process, or beyond, please let us know.

One Last Thing

Even if you feel you are only a 75% match for this role, we still want to hear from you. This list is purely indicative. Skills can always be learnt.

Please note that we are not able to provide sponsorship for this role, so you must have eligibility to work in the country you are applying for.

By applying you accept the terms of our Privacy Notice which can be found on our website. Puzzel are not considering candidates that do not have a work permit in the country we are hiring in.

Job function

• Sales and Business Development