Sales Development Representative

Shield Safety Group; Manchester; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading consultancy firm in the UK is looking for a Sales Development Representative to drive business expansion. This role involves outbound prospecting, qualifying leads, and booking meetings for the sales team. Candidates should have at least 2 years of sales experience and strong communication skills. The company offers competitive benefits including flexible working options, generous holiday allowances, and career development opportunities, making it a great time to join their ambitious team.

Benefits

5 weeks’ holiday plus bank holidays

Flexible working options

Health Cash Plan

Training & development support

Qualifications

• Minimum 2 years’ experience in a fast‑paced sales role.
• Demonstrable success in hitting booked and sat appointment targets.
• Ability to close the sale both over the phone and via technical proposal.

Responsibilities

• Outbound prospecting, including cold calling.
• Qualification of prospects to understand their needs.
• Engaging with customers to obtain relevant information.
• Booking appointments for Sales Directors.

Skills

Sales experience

Time management

Negotiation skills

CRM experience

Excellent communication

Tools

HubSpot

Job description

Shield Safety is one of the UK’s leading Environmental Health Consultancies, helping businesses across Hospitality, Retail, and Leisure for over 20 years. We combine expert consultancy with our award-winning platform, RiskProof, making Food Hygiene, Health & Safety, and Fire Safety simple and stress-free.

We work with thousands of businesses, from independent cafés to household names like Tesco, ASDA, YO! Sushi, Radisson Hotels, and KFC. With a 90% client retention rate, our customers trust us to take the complexity out of safety management. With ambitious growth plans and a fast-expanding client base, now is a great time to join the business.

Job Purpose

We have exciting growth plans and we are looking for a Sales Development Representative to help drive our expansion. In this role, you will be responsible for prospecting, qualifying, and developing new revenue opportunities, while maintaining strong relationships with prospective clients.

The main part of your role will be to call prospective clients, generate interest in our solutions, and secure new business appointments for our Business Development Managers by booking meetings directly into their diaries.

You’ll be maximising opportunities from a CRM full of qualified leads, while also generating your own pipeline through proactive outreach. You will have access to leading industry publications, top business intelligence platforms, and high-value networking events to support your prospecting efforts. Your outreach will focus on prestigious hotels, restaurant groups, and other hospitality and retail businesses across the UK.

This role is part of our Commercial Team and reports directly to the Sales Director.

Key Responsibilities

• Outbound prospecting, including cold calling lists of target companies, sending personalised outreach emails, contacting prospects via LinkedIn, following up consistently to generate conversations
• Qualification of prospects by asking specific questions to understand their needs, budget, authority, decision‑making process, challenges and timelines to ensure leads meet the criteria for progression to the sales team
• Booking of appointments forSales Directors and Account Executives
• Engaging with customers and obtaining the relevant information
• Management of sales leads in HubSpot
• Responsible for the quality and accuracy of all written and verbal communication to clients, prospects and suspects
• Maintaining individual product knowledge and promoting products and services
• Managing your own pipeline and updating your Manager with appointment leads
• Initial introduction of the company brand, products and services available to potential customers
• Researching organisations to identify new sales leads and contacting potential customers
• Organising, managing and maintaining your own workload
• Manage and track client and transactional information in a CRM system and provide weekly reports
• Keep abreast of competition, competitive issues and products
• Participate in team‑building and company‑growth activities including strategy setting, sales training, marketing efforts and customer care
• Manage relationships effectively within the company, internal/external stakeholders, clients and suppliers, maintaining efficient and appropriate communication with all parties

Knowledge & Skills

• Minimum 2 years’ experience in a fast‑paced sales role
• Demonstrable success in hitting booked and sat appointmenttargets
• Exemplary diary management and organisational skills
• Ability to close the sale both over the phone and via technical proposal
• An inquisitive approach to every lead
• A genuine thirst for learning & keeping abreast of industry news
• Excellent time management skills and ability to manage your day effectively
• Exemplary administration, organisation and written skills
• Strong negotiation and follow up communication skills
• Experience of working with CRM systems & general data management protocols
• Strong communication skills with the ability to articulate key points concisely without over‑complication

Why Join Us

If you thrive in a fast‑paced, collaborative environment and enjoy working alongside passionate, like‑minded people, you’ll feel right at home here.

We are proud to offer superb opportunities for career progression, with some of our top salespeople having advanced rapidly through dedication and performance. If you’re ambitious and motivated, the sky’s the limit.

Our benefits include:

• 5 weeks’ holiday plus bank holidays (with the option to purchase an extra 5 days, taking this up to 6 weeks’ holiday if preferred)
• Flexible working options including flexi‑time and remote working
• Employee Assistance Programme & Wellbeing App
• Generous, enhanced Maternity Leave and Paternity Leave
• Monthly one‑to‑ones with your Manager to ensure you have all the support you need
• Health Cash Plan (to claim back the cost of various private healthcare/dental/holistic treatments)
• Clear progression opportunities
• We also support training & development for all colleagues
• And much more!

Join us, grow with us, and make an impact. Your career potential is limitless.