Sales Development Representative

Orchestra; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading AI technology company in London is seeking its first Sales Development Representative (SDR) to drive outbound efforts and contribute to growth. The role involves generating leads, qualifying prospects, and supporting the sales team. Ideal candidates have a sales background and strong communication skills. The position offers a competitive salary, equity, and progression to an Account Executive role in a hybrid work environment.

Benefits

Competitive Salary

Market-leading equity

Regular team events

Pension plan

Qualifications

• 1-2 years of experience in a sales, SDR, or BDR role, ideally in SaaS.
• Consistently hitting or exceeding KPIs.
• Exceptional verbal and written communication skills.

Responsibilities

• Research and identify target accounts to generate leads.
• Qualify prospects through discovery calls.
• Articulate the value of Orchestra to prospects.

Skills

Sales experience

Communication skills

Self-starter

Tech-savvy

Ability to exceed KPIs

Tools

Salesforce

HubSpot

LinkedIn Sales Navigator

Job description

Overview

Ready to apply? Send your CV over to [e-mail]

Compensation: £40,000 - £60,000 total comp. Offers Equity
Progression: Account Executive, Sales Manager
Location: UK, Hybrid (London, 3 Days a week in Office)
Department: GTM

Join us as our first SDR hire and play a pivotal role in building our outbound motion. You will work directly with Hugo Lu and the commercial team to identify prospects, create pipeline, and fuel Orchestra’s growth. This is an incredible opportunity for someone hungry to start their career with a world class B2B SaaS team and quickly progress to the role of AE in a high-growth environment.

What You'll Do

You’ll be responsible for generating and qualifying opportunities that directly drive revenue growth. Your day-to-day will involve:

• Outbound Prospecting: Researching target accounts, building lead lists, and reaching out via email, phone, and LinkedIn.
• Qualification: Running discovery calls and assessing prospect fit against our ICP.
• Product Evangelism: Clearly articulating the value of Orchestra and generating excitement with prospects.
• Pipeline Support: Setting up high-quality meetings for the commercial team and ensuring smooth handover of leads.
• Event Motion: Attending and supporting our events (online and in-person), engaging with prospects, and driving follow-ups.
• Growth Foundation: Laying the groundwork for a high-performing SDR function as we expand.

Who You Are (Character)

You are ambitious, driven, and resilient. You are excited by the challenge of playing a pivotal role in helping to grow a start-up, reaching out to new people every day, and don’t let rejection knock you back. You are naturally curious, highly autonomous, and motivated to consistently work hard. You’re confident, personable, and thrive in a fast-paced environment.

What We’re Looking For (Skills and Experience)

• Experience: 1–2 years of experience in a sales, SDR, or BDR role (ideally in SaaS or tech). Recent graduates with strong extracurricular sales/entrepreneurial experience will also be considered.
• Execution: Evidence of consistently hitting or exceeding KPIs (meetings booked, pipeline generated).
• Self-Starter: Hungry to succeed, with a growth mindset and the ability to operate independently in a startup environment.
• Communication: Exceptional verbal and written communication skills; you’re equally confident in either medium and can quickly build rapport.
• Tech-Savvy: Comfortable using modern sales tools (Salesforce/HubSpot, LinkedIn Sales Navigator, Outreach/other sequencing tools).
• Location: You live in the UK and will come to our London office 3 days a week.

Personality Traits

For this role we are looking for people who are: ENFP, ESFP, ENTJ, ENTP.

Application

Apply by sending your CV and cover letter to [e-mail]

About Orchestra

At Orchestra we’re reshaping how organisations use AI. We believe the biggest bottleneck for democratised AI is data engineering. We have built the Orchestra Platform to eliminate this bottleneck so anyone can build, run and monitor Data workflows and AI Agents.

We are action-takers, decision-makers, and we win. We excel at making choice under uncertainty. We simplify complexity and make smart decisions quickly. We plan, we execute, we repeat.

Joining Orchestra now means having a hand in building the company at a pivotal time. The team is small, but we are well-funded, have an awesome customer base, and a fantastic product. You’ll work closely with the exec team. Your work will directly impact our trajectory.

So - If you're excited by ownership, fast iteration, smart and want to make some waves then please get in touch.

• Competitive Salary and market-leading equity
• Regular offsites, team dinners and events
• Pension

Interview Process

• Screening call
• Technical/Prepared Test
• In-person interview

Get in touch!

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