Sales Development Executive

chester-races; Chester; On-site; GBP 30,000 - 35,000; Full time

Job summary

A prominent racecourse management company based in Chester seeks a Sales Development Executive to generate new business and manage client relationships. The ideal candidate will possess 2-3 years of experience in sales, with a proven track record in sponsorship or marketing. Responsibilities include identifying potential clients, maintaining CRM records, and collaborating with the Commercial Team to meet revenue goals. A flexible working approach is available, with a salary of £30,000 - £35,000 plus commission.

Benefits

Race Day tickets

Enhanced pension contributions

Qualifications

• A minimum of 2-3 years professional experience in sales, business development, or commercial roles.
• Experience in sponsorship, partnerships, or marketing-led sales.
• Proven ability to identify and engage brands for activation opportunities.
• Experience attending networking events and building business relationships.

Responsibilities

• Proactively identify and target potential brands/companies.
• Generate new business via various channels.
• Represent the company at events and forums.
• Research and tailor proposals to meet prospects' needs.
• Maintain accurate CRM records and log communications.

Skills

Commercially minded

Clear communicator

Relationship-builder & networker

Negotiator

Problem solver

Target-driven

Confident representative

Education

Business, Marketing, or related degree

Tools

HubSpot CRM

MS Office (Excel, Word, Outlook, PowerPoint)

Job description

Join our team as Sales Development Executive!

Chester Race Company is seeking a dynamic, target-driven individual to join our Commercial Team as a Sales Development Executive. This permanent role, based in the heart of Chester, will focus on generating new business by developing and maintaining a strong sales pipeline through outbound sales activity, networking opportunities, and proactive engagement.

The post will be central to sourcing, nurturing, and securing new business, contributing directly to the growth objectives of both Chester Racecourse and Bangor-on-Dee Racecourse.

Working closely with the Business Development Manager, the ideal candidate will demonstrate a strong sales knowledge and an understanding of how sponsorship and hospitality assets can be leveraged to enhance brand exposure, customer interaction, and corporate relationship-building - delivered with confidence, resilience, and persuasive communication.

General Responsibilities

• Proactively identify and target potential brands/companies.
• Generate new business via telephone, email, social media, and face-to-face networking.
• Represent the company at events, forums, and client functions.
• Demonstrate commercial understanding on how brands activate sponsorship.
• Research prospect needs and tailor proposals that deliver measurable outcomes.
• Nurture and progress relationships through regular communication and follow-up.
• Collaborate with the Commercial Team to grow the pipeline and achieve quarterly revenue targets.
• Increase profitability through Hospitality, Sponsorship, and wider commercial sales.
• Provide data insights to support lead generation and development activity.
• Maintain accurate CRM records (HubSpot preferred) and log all communications.
• Prepare and analyse sales pipeline reports for management review.

Essential requirements

• A minimum of 2-3 years professional experience in sales, business development, or commercial roles.
• Experience in sponsorship, partnerships, or marketing-led sales.
• Proven ability to identify and engage brands for activation opportunities.
• Experience attending networking events and building business relationships.
• Proficient in MS Office (Excel, Word, Outlook, PowerPoint).

Desirable requirements

• Experience with HubSpot CRM.
• A Business, Marketing, or related degree.

Skills and Attributes

• Commercially minded – connects sponsorship assets to business value.
• Clear communicator – strong written and verbal ability.
• Relationship-builder & networker – confident engaging with clients and prospects.
• Negotiator – persuasive, effective in closing deals.
• Problem solver – identifies needs and delivers solutions.
• Target-driven – motivated to exceed revenue goals.
• Confident representative – credible at representing the business externally.

About Chester Race Company

Chester Race Company Ltd is one of the North West’s best-known and most-admired brands. It is an evolving organisation with a broad portfolio but retaining Horseracing at its core. The Company operates three racecourses, Chester, Bangor-on-Dee and Musselburgh, in Scotland. At Chester, we also own and operate - a hotel, a vibrant pub and have other property interests in the city. Not to mention our in-house caterers, Horseradish and our staffing brand – Thyme People. With that much diversity in our business, no two days are the same.

What we offer

CRC offera great selectionof benefits,from Race Day tickets to enhanced pension contributions.

Salary

Salary: £30,000 - £35,000 per annum (plus commission)

Hours of work

37.5 hours per week, Monday to Friday.

CRC is an event company;you willbe requiredto work some weekends and evenings.Any work beyond the contracted hours will be eligible for time off in lieu.

CRC has a flexible approach to working hours, which should be agreedwith yourline manager.

Want to know more?

Visit the application below for more details.