Sales Coach

CarFinance 247 Limited.; Manchester; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading finance services company in Manchester is looking for an experienced Sales Coach to enhance the skills of our sales teams. The position involves delivering structured coaching and feedback, supporting onboarding of new hires, and ensuring compliance with FCA standards. Candidates should have proven coaching experience in a sales environment and excellent communication skills. The role also involves tracking performance trends and working closely with stakeholders to identify coaching improvement areas.

Benefits

Subsidised Onsite Parking

Free fruit, barista bar and juice bar

Onsite gym

Free transport to and from Piccadilly

Birthday off

Enhanced maternity, paternity and adoption leave pay

Time off for fertility appointments

Discount club

Healthcare Cash plan

Free Employee Assistance Programme

Excellent career progression

Qualifications

• Proven experience delivering structured coaching in a sales environment.
• Strong understanding of sales behaviours, conversion levers, and customer experience.
• Excellent communication skills with the ability to give clear, actionable, confidence-building feedback.
• High standards, strong organization, and meticulous documentation discipline.
• Experience in a regulated, customer-focused environment is advantageous.

Responsibilities

• Deliver structured 1:1 coaching sessions that build confidence, capability, and commercial impact.
• Support new starters throughout the onboarding journey.
• Deliver targeted coaching for objection handling and product knowledge.
• Reinforce FCA conduct standards and compliance rules.
• Track performance trends and share insight for continual improvements.

Skills

Structured Coaching Experience

Sales Behaviour Understanding

Excellent Communication Skills

Strong Organization

Ability to Work with Multiple Stakeholders

Job description

About The Role

We are looking for a confident and influential Sales Coach to support the growth and performance of our Sales teams. This is the ideal role for someone who thrives on developing people, improving capability, and making a visible impact on commercial outcomes. If you are energised by coaching others and understand what excellence in a regulated sales environment looks like, this is the role for you.

As a Sales Coach, you will play a central role in shaping the success of new and existing sales people. You will deliver structured, data-driven coaching that improves sales capability, strengthens compliance behaviours, and enhances customer outcomes. Operating at the heart of onboarding and early tenure, your coaching will support speed‑to‑competence, uplift conversion, and reinforce FCA‑aligned conduct.

Key Responsibilities

• Deliver structured 1:1 coaching sessions that build confidence, capability, and commercial impact.
• Support new starters throughout the onboarding journey, providing the skills and behaviours needed for success in a regulated environment.
• Deliver targeted coaching for objection handling, product knowledge, customer experience, and conversion uplift.
• Support performance improvement activity (including PIPs) with structured capability coaching.
• Reinforce FCA conduct standards, compliance rules, eligibility criteria, and customer outcome expectations.
• Use version‑controlled materials and ensure coaching documentation is accurate, complete, and audit‑ready.
• Identify risks or patterns of non‑compliance and escalate promptly.
• Use QA insight, call listening, performance data, and behavioural observations to identify capability gaps.
• Provide recommendations on readiness and contribute to sign‑off decisions for new starters.
• Track performance trends and share insight to support continual coaching and programme improvements.
• Work closely with the Onboarding Manager to ensure coaching standards, priorities, and outcomes are aligned.
• Partner with L&D, QA, Sales Leaders, and Operations to ensure coaching reflects real‑world challenges and business expectations. Support call simulations, practice exercises, and confidence‑building activities for new team members. Ensure smooth handovers from onboarding to BAU teams, maintaining coaching continuity.

About You

What we’re looking for

• Proven experience delivering structured coaching in a sales environment.
• Strong understanding of sales behaviours, conversion levers, and customer experience.
• Excellent communication skills with the ability to give clear, actionable, confidence‑building feedback.
• High standards, strong organisation, and meticulous documentation discipline.
• The ability to work fluidly with multiple stakeholders and maintain a professional, positive presence.
• Experience in a regulated, customer‑focused environment is advantageous.

About Us

• Subsidised Onsite Parking.
• Free fruit, barista bar and juice bar.
• Onsite gym.
• Free transport to and from Piccadilly.
• Birthday off!
• Enhanced maternity, paternity and adoption leave pay.
• Time off from day‑one for fertility appointments.
• Discount club.
• Healthcare Cash plan.
• Free Employee Assistance Programme.
• Excellent career progression across the business.

Equal Opportunity Statement

As an equal opportunity employer, the 247 Group is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join the 247 Group.