Reservations Advisor

BMW; Northampton; On-site; GBP 28,000 - 35,000; Full time

Job summary

A local automotive service provider in Northampton is seeking a Reservations Advisor to maximize bookings for BMW and MINI vehicles. The successful candidate will have proven experience in customer service and sales, be driven to achieve targets, and possess excellent organizational and phone skills. Responsibilities include handling customer inquiries, managing online bookings, and delivering outstanding service. This is a full-time role in a vibrant company culture emphasizing attention to detail and customer satisfaction.

Qualifications

• Proven experience in customer service and sales.
• Driven by achieving targets and providing outstanding service.
• Ability to multi-task and adapt quickly to different tasks.

Responsibilities

• Maximize BMW and MINI bookings by handling inquiries.
• Manage online bookings and customer communications effectively.
• Deliver high-quality customer service while managing expectations.

Skills

Customer service experience

Sales skills

Attention to detail

Organizational skills

Initiative

Phone skills

Job description

Employer Wollaston Motors Location Northampton, Northamptonshire Salary £34,200 OTE per annum (£28,600pa Basic Salary + £5,600pa OTE Bonus) Closing date 20 Feb 2026

Wollaston Motors is looking for a Reservations Advisor.

Your role

Working at for the William Morgan Group feels different to other careers – in or outside the automotive world. There’s the passion our team have for the Group’s world-famous brands. The collective pride in the quality of our design, technology and engineering. The satisfaction that comes from making every customer interaction memorable. And a sense of excitement about the future and what it holds. This is where to follow a career with the most forward-looking brands in automotive.

Your duties will include:

• Maximising both BMW and MINI bookings in the Wollaston and North Oxford Garage workshops by handling incoming enquiries using open questions, overcoming objections and providing excellent levels of customer service
• Manage online bookings effectively and contacting customers where appropriate to advise of any changes required
• Generate more booking opportunities by completing prospecting calls to customers for Services, MOTs and Recalls
• Delivering outstanding customer service and Manage customers’ expectations at all times.
• Ensure qualification of customer details in line with our GDPR policies and procedures.
• Ensure accuracy on each booking created by high levels of attention to detail and active listening
• Answer the customer’s incoming phone call within 15 seconds, dealing with the enquiry immediately or transferring to a colleague or another department as appropriate.

Your profile

As a reservations advisor, you will have proven experience in customer service and sales in order to meet customer expectations and anticipate their needs with a sense of urgency.

• You will be someone who is driven by achieving targets, like to use your own initiative to deliver outstanding service to the customer, and have excellent phone, organisational and preparation skills, coupled with a genuine passion for attention to detail.
• Regular call reviews will be part of this role to ensure a high quality of service and attention to detail is maintained.
• Ability and willingness to make outbound prospecting calls in order to build customer relationships and generate business.
• Able to multi-task and switch quickly between tasks, a willingness to learn and develop, and keep up-to-date with technical/product information.

Company

If you’re dedicated to customer experience, have a drive to help others and share a passion for design, technology, and engineering, you could be a valuable member of a BMW Group Retailer Team.