Programmatic Marketing Manager

Cleo; City of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A fast-growing fintech company in London is seeking a Programmatic Marketing Manager to enhance its user acquisition strategy. This role involves managing campaigns across DSPs while collaborating with creative and data teams. The ideal candidate will have experience in programmatic acquisition, an understanding of DSPs, and strong analytical skills. This position offers competitive compensation and a hybrid work model.

Benefits

Competitive compensation package

Work-life balance

25 days annual leave + public holidays

Enhanced parental leave

Private medical insurance

Qualifications

• Experience managing programmatic user acquisition in a performance-driven environment.
• Deep understanding of relevant DSPs.
• Proven track record of scaling spend efficiently while improving performance metrics.
• Strong collaboration with creative and data teams.

Responsibilities

• Own and scale the programmatic strategy across DSPs.
• Manage campaign execution and report performance metrics.
• Continuously optimise creatives, audiences, and bidding strategies.
• Collaborate with teams to build performance-driven ad assets.

Skills

Programmatic user acquisition management

DSP expertise (Moloco, AppLovin, Liftoff)

Analytical skills

Collaboration and communication skills

SQL proficiency

Education

Experience in fintech or app-first businesses

Tools

AppsFlyer

Adjust

Data visualisation tools

Job description

Programmatic Marketing Manager

Join Cleo as a Programmatic Marketing Manager. Cleo is building an AI-powered fintech app that aims to fundamentally change humanity’s relationship with money. Our mission is to give everyone, regardless of background or income, access to a hyper‑intelligent financial advisor in their pocket.

About the Company

Cleo is a profitable, fast‑growing unicorn with over $200 million in ARR and more than 2× year‑over‑year growth. We maintain an exceptionally high bar for talent, seeking individuals who are at the top of their field and who embody our culture of collaboration and positive impact.

About the Role

We’re looking for a Programmatic Marketing Manager to scale Cleo’s programmatic user acquisition strategy across the US and international markets. You’ll own the performance and growth on key programmatic platforms such as Moloco, AppLovin, Liftoff, and other DSPs, optimising spend, creatives, and targeting to drive scalable, high‑quality user growth. You’ll work closely with Growth Marketing, Data Science, and Creative teams to bring performance marketing expertise, analytical insight, and experimentation to the table, in a hands‑on, fast‑paced environment.

Key Responsibilities

• Own and scale Cleo’s programmatic strategy across DSPs such as Moloco, AppLovin, Liftoff, and other high‑performing partners.
• Manage day‑to‑day campaign execution, including setup, optimisation, and reporting to deliver against CPA, ROAS, and LTV targets.
• Continuously test and optimise creatives, audiences, and bidding strategies to improve channel efficiency and unlock new growth opportunities.
• Collaborate with Creative and Data teams to build performance‑driven ad assets and feed data back into creative testing loops.
• Analyse and report on performance across channels, identifying key insights and translating them into actionable recommendations.
• Explore and onboard new programmatic partners and inventory sources to diversify Cleo’s media mix and reduce acquisition risk.
• Partner with Data Science and Analytics to refine attribution models, incrementality testing, and in‑app event optimisation.
• Stay ahead of industry trends, platform updates, and privacy changes to ensure Cleo’s strategy remains cutting‑edge.

What We’re Looking For

• Experience managing programmatic user acquisition in a performance‑driven environment (ideally app or fintech).
• Deep understanding of DSPs such as Moloco, AppLovin, Liftoff, and familiarity with in‑app programmatic buying.
• Proven track record of scaling spend efficiently while improving CPA, ROAS, and retention metrics.
• Familiarity with SKAN, incrementality testing, and predictive modelling.
• Strong analytical skills with proficiency in SQL, MMPs (AppsFlyer, Adjust), and data visualisation tools.
• Ability to build and interpret dashboards, identify trends, and make data‑driven decisions.
• Strong collaboration and communication skills; comfortable working cross‑functionally with creative, data, and engineering teams.
• Self‑starter with a growth mindset, curiosity for testing, and a bias toward action.
• Comfortable operating autonomously in a fast‑paced, scaling environment.
• Passion for Cleo’s mission to help people improve their financial health.

Nice to Have

• Experience in fintech, subscription‑based products, or other app‑first businesses.

What You Get

• A competitive compensation package (base + equity) with bi‑annual reviews, aligned to our quarterly OKR planning cycles. View our public progression framework and salary bandings at https://cleo-ai.progressionapp.com/.
• Work at one of the fastest‑growing tech startups, backed by top VC firms, Balderton & EQT Ventures.
• A clear progression plan, fostering growth, new responsibilities, and ownership.
• Flexibility. We support work‑life balance, with globally distributed teams and travel support where needed.
• Work where you work best. If you live in London we have a hybrid schedule; if outside London we encourage occasional onsite visits and we cover travel costs.

Other Benefits

• Company‑wide performance reviews every 6 months.
• Generous pay increases for high‑performing team members.
• Equity top‑ups for team members promoted.
• 25 days annual leave + public holidays (+ an additional day per year at Cleo, up to 30 days).
• 6% employer‑matched pension in the UK.
• Private medical insurance via Vitality, dental cover, and life assurance.
• Enhanced parental leave.
• 1‑month paid sabbatical after 4 years at Cleo.
• Regular social and activity events, online and in‑person.
• We’ll pay for your OpenAI subscription.
• Online mental health support via Spill.
• Workplace nursery scheme.
• And many more.

Welcoming Everyone

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio‑economic backgrounds. If there’s anything we can do to accommodate your specific situation, please let us know.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing and Sales