Product Marketing Manager Ecommerce

Vertu Motors plc; Gateshead; Hybrid; GBP 32,000 - 38,000; Full time

Job summary

A leading motor retailer in the UK is seeking a Product Marketing Manager for their Gateshead office, offering hybrid-working. This role will focus on driving commercial results through effective product marketing strategies, collaboration across departments, and optimizing customer experiences. Ideal candidates should have a strong background in e-commerce marketing, excellent communication skills, and a passion for data-driven decision-making. The position offers a competitive salary up to £38,000 and extensive professional development opportunities.

Benefits

25 days holiday plus bank holidays

Online rewards platform for discounts

Preferential Service Rates

Colleague Purchase Scheme

Share Incentive Scheme

Pension

Enhanced Maternity and Paternity

Qualifications

• Experience in product or product marketing, ideally within e-commerce.
• Strong understanding of the digital marketing mix.
• Proven experience in building and executing cross-functional plans.

Responsibilities

• Monitor performance daily and provide actionable optimisation recommendations.
• Lead marketing planning for seasonal peaks and commercial promotions.
• Collaborate with cross-functional teams to enhance the customer journey.

Skills

Product marketing experience

Digital marketing understanding

Cross-functional planning

Strong communication skills

Data analysis for performance

Stakeholder management

Tools

Shopify

Analytics tools

Job description

Product Marketing Manager - Ecommerce

Location: Gateshead office, with hybrid-working

Salary: Up to £38,000 (dependant on experience)

Do you want to become part of one of the UK's largest motor retailers?

Are you a customer-obsessed marketer with a passion for driving commercial results?
We’re looking for a talented Product Marketing Manager to join our team and play a pivotal role at the intersection of Technology, Marketing and Trading. In this role, you’ll ensure customers enjoy a seamless, high‑performing experience—from their first interaction with us right through to purchase and beyond.

You’ll work closely with the Senior Ecommerce Marketing Manager to deliver measurable revenue growth and support our strategic commercial goals. If you thrive in a fast‑paced environment and love turning insight into impactful action, we’d love to hear from you.

Key Responsibilities

Commercial Performance

• Monitor performance daily and provide actionable optimisation recommendations.
• Deliver acquisition and retention plans in partnership with channel marketing teams.
• Diagnose performance issues and highlight opportunities for improvement.

Campaign Management

• Lead marketing planning for seasonal peaks and commercial promotions.
• Oversee the timely delivery and execution of campaign assets.
• Own and manage Social and Affiliate marketing campaigns.

Website Experience & Conversion Optimisation

• Collaborate with cross‑functional teams to enhance the customer journey.
• Work with content teams and suppliers to maintain engaging, up‑to‑date website content.

Product Management

• Manage product roadmaps aligned with commercial and marketing strategies.
• Configure and manage app functionality in line with agreed guidelines.
• Maintain product listings within the CMS in partnership with Operations.
• Communicate project updates, decisions and timelines clearly with stakeholders.

Market, Customer & Competitor Insight

• Conduct ongoing market and competitor analysis to stay ahead of trends.
• Identify customer behaviours, barriers and opportunities across the product set.
• Translate insights into improved product decisions and messaging.

Skills & Experience

Required

• Experience in product or product marketing (ideally within e‑commerce).
• Strong understanding of the digital marketing mix.
• Proven experience building and executing cross‑functional plans.
• Excellent communication skills with the ability to simplify complex topics.
• Data‑driven approach with the ability to analyse performance and identify improvements.
• Strong stakeholder management skills, including experience working with senior leaders.

Desirable

• Experience in digital‑first or omnichannel retail.
• Familiarity with Shopify and analytics tools.

You’ll work closely with:

• Operations
• Channel Marketing
• Technology
• External agencies and tech partners

What You’ll Bring

• A customer‑centric mindset
• A balance of strategic thinking and hands‑on delivery
• A passion for improving customer experiences
• Curiosity for the e‑commerce landscape
• A collaborative, confident approach with the ability to influence across teams

We are proud to be the Motor Retailer who invests more in our colleague's personal development than any other, so if you are successful, you can look forward to on‑going training opportunities that provide you with the right career path, career progression and a range of benefits you would expect from an employer of choice which includes:

• 25 days holiday rising with length of service - plus bank holidays
• Access to our online rewards platform giving you cash back and discounts for multiple retailers
• Preferential Service Rates
• Colleague Purchase Scheme
• Share Incentive Scheme
• Pension
• Enhanced Maternity and Paternity

If your application is successful, we will need to complete employment checks prior to you starting with us. Your role will include us verifying your recent employment, credit history and a criminal record check.