Product Marketing Manager

Ascot Racecourse Ltd; Ascot; On-site; GBP 40,000 - 60,000; Full time

Job summary

A premier racecourse is seeking a Product Marketing Manager to join their dynamic Marketing Campaigns team in Ascot, UK. This full-time position involves strategizing and executing B2B and B2C marketing campaigns to enhance event and membership sales. The ideal candidate should have a strong background in consumer or trade marketing, exceptional communication skills, and a strategic, innovative mindset. The role offers opportunities for growth and community engagement alongside comprehensive employee benefits.

Benefits

Tailored induction and training schemes

Wellbeing support including GP access

Volunteer opportunities

Extra annual leave

Discounts in local shops and cafes

Complimentary race day entry

Qualifications

• Proven experience in consumer and/or trade marketing roles.
• Exceptional communication and organizational skills.
• Understanding of media market trends and insights across digital and traditional channels.
• Interest in horse racing or sport is desirable.

Responsibilities

• Define and deliver a marketing strategy across B2B, B2C, and HNWI.
• Implement marketing strategies for events, private hire, and group sales.
• Manage marketing optimizations with media agencies.
• Create marketing collateral that meets campaign objectives.

Job description

Welcome to Ascot where tradition meets innovation and excitement is the heartbeat of our business.

We are a destination for over 500,000 guests each year where passion, elegance, and celebration converge, and it is our team of behind-the-scenes heroes that bring every intricate detail to life.

As one of the world's leading racecourses, Ascot is renowned for its rich heritage spanning over 300 years. But we are not bound by the past; we're driven by the pursuit of excellence in everything we do.

From hosting our flagship event, Royal Ascot, to pioneering sustainable practices, we are committed to building a global lifestyle brand, wrapped around the world-class horse racing we stage.

At Ascot we believe in preserving the beauty of our surroundings and minimising our ecological footprint. From eco-friendly initiatives to community engagement programs, we strive to make a positive impact on both the environment and the lives of those around us.

What we are looking for

We are currently seeking a Product Marketing Manager to join our forward-thinking and vibrant Marketing Campaigns team, based in our offices at the racecourse in Ascot, Berkshire.

As the Product Marketing Manager, you will be responsible for planning and delivering a variety of B2B and B2C marketing campaigns to support key business areas, outside of our general race day admission. From driving hospitality and experience sales with corporate, trade and travel organisations, to driving venue hire for private events and sign‑ups for our premium memberships – this role will require proactive networking, strong business acumen, and an all‑round understanding of effective marketing campaigns.

We are seeking someone who is strategic and innovative in equal measure and will have experience of media planning, creative development, digital platform management, insights and analytics. Ideally you will have a consumer or trade marketing background, even better if that’s from selling events and experiences.

This is a full‑time, permanent role.

What you’ll be doing

• Define and deliver a marketing strategy across B2B, B2C and HNWI with a robust plan to deliver sales across events and memberships in close collaboration with the Marketing Campaigns Lead and relevant departments
• Be responsible for day‑to‑day implementation of marketing strategy and plan for Events at Ascot including private hire trade shows, filming, conferences, parties, weddings and special occasions
• Be responsible for the day‑to‑day implementation of marketing strategy and plan to generate leads for group sales through trade and travel organisations
• Be responsible for the day‑to‑day implementation of marketing strategy and plan to generate leads for our most premium Membership products
• Work closely with the wider campaigns team to ensure the products are being advertised appropriately across our website and marketing platforms
• Work closely with the wider campaigns team to inform how the products can be advertised through our marketing communications to known databases
• Work closely with media agencies to ensure campaigns are optimised for performance to meet campaign objectives and KPIs
• Work with Content and Production teams to create marketing collateral that delivers on campaign objectives.
• Support the Marketing Campaigns Lead by acting as a product champion and provide insight that informs business change.
• Identify growth opportunities to attract new leads and long‑term clients
• Manage the budget lines for associated business areas
• Act as a brand guardian to ensure consistency across communications and collateral

Skills and experience you can bring

• Previous proven experience working in a consumer and/or trade marketing role
• Exceptional communication and organisational skills
• A rounded knowledge of the media market, understanding key trends and insights across all digital and above‑the‑line channels
• Working knowledge of and an interest in horse racing or sport is desirable but not essential

What you can expect from us

• A best‑in‑class welcome with a tailored induction and racecourse tour, as well as a wide range of training schemes to help with your learning and development
• Access to a range of wellbeing support for yourself and your family including a dedicated Employee Assistance Programme and Healthcare support app with 24/7 virtual GP access
• Opportunity to make an impact in our volunteer week with a day out of the office to support local community and charity partners
• End of year offices closed (extra 2 days annual leave added to your entitlement)
• Clothing and hat hire
• Complimentary race day entry for friends and family
• Exclusive discounts in local shops and cafes
• Exclusive discounts from selected partner brands and suppliers

And let’s not forget, invitations to our monthly social nights as well as annual parties and afternoon teas to celebrate our most special occasions throughout the year.

What sets us apart from the rest

We take pride in our commitments to make a positive change for now and future generations to come, whether through our Diversity and Inclusion strategy and training programmes, our award‑winning ‘Racing To Zero’ sustainability actions, or our forward‑thinking employee benefits including flexible working and menopause policies, as well as health and EAP support access.

We are also proud of our community outreach which includes a volunteering week for all employees to spend time supporting local charities.

Our Diversity and Inclusion Vision

We are committed to ensuring guests from all backgrounds and communities feel welcome at the Racecourse and are working to ensure our internal teams are nurtured within a supportive and inclusive environment. Our mission is to eliminate discrimination and prejudice of any kind at our venue and throughout our business. By educating and implementing meaningful actions across all that we do, we can make certain that Ascot is a place for everyone to enjoy. As an equal opportunities employer, Ascot Racecourse is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join our company.

How to apply

Applications will close on Monday 12th January 2026. We reserve the right to close this vacancy early should a suitable candidate be identified.

For assistance with your application or should you require an alternative application format, please [e-mail].