Product Marketing Director

BPP Education Group; Manchester; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading educational organization seeks a Product Marketing Director to own the product portfolio and lead a team. You will collaborate with Marketing and Sales to implement strategic ideas and ensure effective go-to-market planning. The ideal candidate will have strong skills in product marketing, data-driven decisions, and stakeholder engagement. This permanent position offers a competitive salary and a hybrid work setup in Manchester, London, or Dublin.

Benefits

Free access to BPP courses

Generous annual leave

Private healthcare and dental plans

Group Personal Pension Plan

Retail discounts

Qualifications

• Proven experience in product marketing, preferably in B2B or retail/e-commerce sectors.
• Strong analytical skills and experience with data-driven decision-making.
• Expertise in positioning, pricing strategy, and competitive differentiation.

Responsibilities

• Collaborate with Marketing and Sales teams on strategic ideas.
• Lead go-to-market planning, messaging, and positioning.
• Own the product portfolio and drive clarity.

Skills

Product marketing experience

Analytical skills

Stakeholder engagement

Positioning expertise

Communication skills

Job description

# Product Marketing Director## Job IntroductionWe’re looking for a**Product Marketing Director**who owns the product portfolio and shapes the market conversation around it. You’ll lead a team of product marketing experts who understand customer pain points, product features, and competitive dynamics and translates all of it into compelling positioning that drives impact.It is a great time to join BPP Education Group as we have enjoyed a sustained period of growth, offering a wealth of opportunities to our staff, students and clients. There are many more great reasons to join BPP Education Group such as:* Brilliantly, you can study any of BPP’s courses for free – be it a professional qualification or full degree.* We also provide a generous annual leave entitlement of 30 days, and there’s a rewards package that includes retail discounts and much more. Other key benefits include our Group Personal Pension Plan, dedicated private healthcare and dental plans that offer additional assurance to look after you and your family**What you’ll be doing**You’ll collaborate with the wider Marketing and Sales teams to bring strategic ideas to life across geographies, leading go-to-market planning, messaging, and positioning for a powerful product suite. This role is aboutowning your space,leading with insight, anddriving clarity across the product portfolio - turning features into advantages and marketing into momentum.**What we’re looking for** To be successful in this role you will need to have a proven track record in the following areas:* Proven experience in product marketing, preferably in B2B or retail/e-commerce sectors.* Strong analytical skills and experience with data-driven decision-making.* A strategic approach to GTM planning with strong stakeholder engagement skills.* Expertise in positioning, pricing strategy, and competitive differentiation.* Exceptional communication skills and storytelling ability.*BPP Education Group are proud to be a Disability Confident employer so if you need any reasonable adjustments for the interview process, please just let us know!**BPP Education Group actively promotes equality of opportunity for all with the right mix of talent, skills and potential, and welcomes applications from a wide range of candidates. BPP will select candidates for interview based on their skills, qualifications and experience. Please note that for those posts that are exempt from the Rehabilitation of Offenders Act 1974, the successful candidate will be required to undertake a DBS check in addition to BPP undertaking any necessary online searches. This is deemed appropriate and necessary from a safeguarding perspective, and in line with BPP’s safer recruitment practices*BPP Education Group reserves the right to amend or withdraw this advertisement at any time prior to the closing date, should we receive a high volume of applications or if business needs change.The following content displays a map of the job's location.| OpenStreetMap contributors### Product Marketing Director* **Salary** Competitive* **Frequency** Annual* **Job Reference** bppuniversity/TP/26195/1144* **Contract Type** Permanent* **Closing Date** 11 January, 2026* **Job Category** Marketing* **Business Unit** Marketing* **Location** Remote/ UK & Ireland or Hybrid working (Manchester/London/ Dublin) , United Kingdom* **Posted on** 08 December, 2025