Product Creative

CPLG Ltd; City of London; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

A leading licensing agency in the City of London is seeking a Product Creative for their Creative Services team. This full-time role involves creative support for product development across various categories. Candidates should have experience within licensing and a proactive mindset. The position supports both hybrid and remote work environments with a commitment to diversity and inclusion.

Benefits

Competitive benefits

Creative work environment

Qualifications

• Deep knowledge of consumer product development and approval processes.
• Experience creatively driving range development.
• Ability to communicate design changes while managing stakeholders.

Responsibilities

• Manage the end-to-end approval process for product submissions.
• Identify trends and develop inspirational materials.
• Liaise with licensors to ensure feedback is solution-driven.

Skills

Experience within licensing

Proactive, solution-driven mindset

Good understanding of consumer product categories

Proficient with online approval software

Adobe Creative Suite

Excellent time-management skills

Eye for detail

Tools

Microsoft packages

Job description

Company Description

WildBrain CPLG is a world‑leading entertainment, sports and brand licensing agency with 20 offices worldwide. Since 1972 we have provided partners with dedicated licensing and marketing professionals and fully integrated retail, creative & product development, legal and accounting services.

Hybrid Work

Employees work in a hybrid model balancing collaboration in our office and remote work.

Overview

We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world. We believe that our partnerships are about clarity, openness, and trust, and we are widely known for our straightforward approach.

About the Role

As a member of the Creative Services team, the Product Creative blends creative support with consumer product development (apparel, home, toys, fashion) for the licensee base within their cluster. Reporting to the Regional PD Lead, you will be responsible for ensuring the clients’ approval processes are adhered to and support the creative execution of product category ranges including apparel, home, toys and fast fashion. Liaising with the local commercial team, global Creative team and Designers in Europe & Asia, the role requires a candidate who is inquisitive about product trend in the market.

Creative Support

• Identify trends and develop inspirational materials across key categories such as apparel, accessories, FMCG, toys & home.
• Utilise WGSN to provide weekly updates back to the team on emergent themes.
• Schedule competitor and industry shopping, store checks and benchmarking.
• Generate creative guidance and compelling category mock‑ups and visualisations for use in pitch materials to inspire the licensee base and new consumer product ranges.

Product Development

• Manage the end‑to‑end approval process.
• Ensure all product submissions are managed in accordance with the submission process for the relevant brand.
• Onboard and run sessions with new and existing licensees.
• Drive licensee brand engagement for Peanuts, Teletubbies, In the Night Garden and others by conducting style guide refreshers.
• Deliver weekly updates to the Regional PD Lead including reports noting licensee developments, status and asset updates.
• Support the PDM and Regional Lead with the daily management of the samples cupboard and review physical production samples.

Project Management

• Liaise with licensors to ensure feedback is appropriate and solution‑driven.
• Proactively manage licensee range development to identify gaps in article development and/or standard of execution.
• Maintain Monday.com listings for any creative work undertaken.
• Provide training and guidance on systems such as Mediabox where required.
• Manage and review quarterly licensee reports highlighting designs in selection and those that have been selected or raised purchase orders.

Qualifications

• Experience within licensing: deep knowledge of consumer product development and approval processes and experience creatively driving range development.
• A proactive, solution‑driven mindset to deliver against deadlines.
• Good understanding of consumer product categories and their production limitations.
• Proficient with using online approval software and running reports.
• Adobe Creative Suite and Microsoft packages.
• Ability to communicate a clear change in design/​direction while managing all stakeholders.
• Wider knowledge of licensing and popular products in the market and a natural interest in consumer product.
• Excellent time‑management skills, used to managing multiple projects.
• An eye for detail.

What We Offer

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognise your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits and invest in our people and their future.

Our Commitment

Diversity, Equity, and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.

We demonstrate our commitment by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.

About WildBrain

At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° franchise management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands around the world. With approximately 14,000 half‑hours of kids’ and family content in our library, we are home to treasured franchises such as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Inspector Gadget and Degrassi.

Seniority Level

• Associate

Employment Type

• Full‑time

Job Function

• Marketing and Sales

Industries

• Advertising Services