PR & Brand Visibility Manager - Media

Carlton Scott Ltd; Remote; GBP 25,000 - 50,000; Part time

Job summary

Carlton Scott Ltd is seeking a PR & Brand Visibility Manager to enhance their media presence across the UK. This freelance, part-time role involves developing PR strategies, building media relationships, and promoting brand visibility through storytelling and press engagement. The ideal candidate will have a solid background in PR and the UK press landscape.

Benefits

Flexible hours and high autonomy

Opportunities for podcast features and national campaigns

Access to business training and mentoring resources

Qualifications

• Experienced PR strategist with a strong track record in earned media.
• Confident in building journalist relationships and pitching stories.
• Familiar with UK press landscape and entrepreneurial/startup media.

Responsibilities

• Develop and execute proactive PR strategy aligned with business goals.
• Secure media coverage and build a relevant press list.
• Track coverage and report on media ROI.

Skills

Media Relations

Strategic Thinking

Writing

Storytelling

Creativity

Job description

Job Title: PR & Brand Visibility Manager

Location: Remote (UK-based preferred)

Type: Freelance, Part-Time, or Contract

Carlton Scott is seeking a strategic, media-savvyPR & Brand Visibility Managerto amplify our authority across the UK business landscape. This role is ideal for someone who knows how to position a brand for maximum impact, build strong media relationships, and drive awareness through smart storytelling and timely press.

About Carlton Scott

We are a leading UK business consultancy and entrepreneurial growth platform. Through mentoring, digital products, strategic partnerships, and an exclusive business membership community, we help startups and SMEs scale smarter. As we expand our digital and acquisition arms, we're building a national media presence, we need a PR expert to lead the charge.

The Role

You’ll take ownership of Carlton Scott’s public image and press positioning. This includes building relationships with journalists, pitching thought leadership opportunities, securing media coverage, and creating a consistent drumbeat of brand visibility across both traditional and digital outlets.

Key Responsibilities

• Develop and execute a proactive PR and visibility strategy aligned with business growth goals
• Secure features, interviews, expert commentary, and speaking opportunities for the founder and the brand
• Build and maintain a press list of relevant UK journalists, editors, and business publications
• Write compelling press releases, media pitches, bios, and brand statements
• Identify and submit applications for relevant awards, rankings, and recognition opportunities
• Monitor news cycles and jump on relevant trends for reactive PR
• Collaborate with the content and podcast team to maximise earned media across owned channels
• Track coverage and report on brand reach, placements, and media ROI

Who You Are

• An experienced PR or visibility strategist with a proven track record in earned media
• Strong writer and storyteller, with the ability to pitch ideas that land coverage
• Confident building relationships with journalists, event organisers, and influencers
• Proactive and creative, with a nose for newsworthy angles and brand positioning
• Skilled at aligning visibility with business outcomes (leads, authority, conversions)
• Familiar with the UK press landscape and entrepreneurial/startup media
• Bonus: Experience working with personal brands or business consultants

What You’ll Gain

• Freedom to build a media-first presence for one of the UK’s fastest-growing business brands
• Direct access to a founder with a strong personal brand and business track record
• Flexible hours with high autonomy and creative input
• Opportunities to be involved in podcast features, brand partnerships, and national campaigns
• Access to all internal business training, events, and mentoring resources

How to Apply

Submit your CV, 2–3 examples of past press placements or visibility campaigns, and a short message outlining how you would get Carlton Scott featured in a national business publication in the next 30 days.