Paid Social Lead

The Very Group; Liverpool; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading retail company in Liverpool is seeking a Paid Social Lead to head up their digital marketing initiatives. Responsibilities include leading campaigns across platforms, managing a team, and optimizing budgets for impactful ROI. Applicants should have 5+ years in marketing with proven social media experience. This fast-paced role offers significant opportunities for personal and professional growth and a hybrid working model.

Benefits

Flexible, hybrid working model

£1,000 flexible benefits allowance

30 days holiday + bank holidays

Bonus potential

Up to 25% discount on Very.co.uk

Matched pension up to 6%

Qualifications

• 5+ years of marketing experience with a deep understanding of paid social ecosystems.
• Hands-on experience managing campaigns across major social platforms.
• Proven experience managing multiple direct reports.

Responsibilities

• Plan, execute, and optimize in-house campaigns across social platforms.
• Lead a team of managers, executives, and assistants.
• Allocate and optimize paid social budgets.

Skills

Campaign management

Analytical skills

Communication

Organizational skills

Proficiency in Excel

Familiarity with GA4

Leadership

Tools

Meta

TikTok

Pinterest

YouTube

Job description

About us.

We are The Very Group and we’re here to help families get more out of life. We know that our customers work hard for their families and have a lot to balance in their busy lives. That’s why we combine amazing brands and products with flexible payment options on Very.co.uk to help them say yes to the things they love. We’re just as passionate about helping our people get more out of life too; building careers with real growth, a sense of purpose, belonging and wellbeing.

About the role.

We’re expanding our Digital Marketing Team to drive profitable revenue growth and attract new customers through high-performing digital campaigns. We’re now hiring a Paid Social Lead — a key role responsible for leading paid campaigns across social platforms and managing day-to-day media spend to deliver strong ROI.

This is a fast-paced, exciting opportunity to make a real impact on our customers and our business.

Key Responsibilities

• Campaign Leadership: Plan, execute, and optimise in-house campaigns across Meta, Pinterest, TikTok, and YouTube, covering all stages of the funnel.
• Team Management: Report into the Digital Marketing Lead for Paid Social and lead a team of Managers, Executives, and Assistants.
• Budget Oversight: Allocate and optimise paid social budgets across platforms and campaigns, ensuring KPIs such as ROI are met.
• Stakeholder Engagement: Act as the main point of contact for paid social, collaborating with internal teams and external partners.
• Performance Reporting: Translate platform and internal data into clear performance insights for a range of stakeholders.
• Strategy Development: Identify and implement test-and-learn opportunities to improve performance and evolve the paid social strategy.
• Industry Awareness: Stay up to date with platform changes and industry trends.

About you.

• 5+ years of marketing experience with a deep understanding of paid social ecosystems.
• Hands‑on experience managing campaigns across Meta, TikTok, Pinterest, and YouTube.
• Proven experience managing multiple direct reports.
• Skilled in both direct response (including feed‑based activity) and brand campaigns.
• Strong analytical skills and proficiency in Excel.
• Familiarity with digital measurement tools such as GA4, MMM, and MTA.
• Excellent communication and organisational skills.
• Proactive, enthusiastic, and able to work under pressure to tight deadlines.
• High attention to detail - proofreading, spelling, and grammar are second nature.

Some of our benefits

• Flexible, hybrid working model
• Inclusive culture and environment, check out our Glassdoor reviews
• £1,000 flexible benefits allowance to suit your needs
• 30 days holiday + bank holidays
• LinkedIn learning access
• Bonus potential (performance and business‑related)
• Up to 25% discount on Very.co.uk

• Matched pension up to 6%
• More benefits can be found on our career site

How to apply

Please note that the talent acquisition team are managing this vacancy directly, and if successful in securing this role, you may be required to undertake a credit, CIFAS and DBS check.

What happens next?

Our talent acquisition team will be in touch if you’re successful so keep an eye on your emails! We’ll arrange a short call to learn more about you, as well as answer any questions you have. If it feels like we’re a good match, we’ll share your CV with the hiring manager to review. Our interview process is tailored to each role and can be in‑person or held remotely.

You can expect a two‑stage interview process for this position:

1st Stage – A 30‑45 minute video call with the hiring team to discuss your skills and relevant experience. This is a great opportunity to learn more about the role and ask any questions you may have.

2nd Stage – A one‑hour formal onsite task interview where you can expect both competency and technical questions.

As an inclusive employer please do let us know if you require any reasonable adjustments.

If you'd like to know more about our interviews, you can find out here.

Equal opportunities

We’re an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.