Paid Media & AI Strategy Lead – Retail Partnerships

The Boots Company PLC; Manchester; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading retail company in Manchester is seeking an experienced Media Manager to join the Omni-Media and Partnership team. In this role, you will manage partnerships and media activations, ensuring alignment with business objectives. The ideal candidate has strong media planning experience, familiarity with both ATL and digital channels, and proven success in delivering integrated communication plans. This position offers the chance to drive innovation and performance in a collaborative, inclusive work environment.

Benefits

Boots Retirement Savings Plan

Discretionary annual bonus

Generous employee discounts

Enhanced maternity/paternity/adoption leave pay

Flexible benefits scheme

24/7 counselling and support

Qualifications

• Strong expertise across media partnerships and broader media planning.
• Experience managing media and partnership agencies.
• Proven results in integrated communication plans, ideally in retail.

Responsibilities

• Management of Boots partnership campaigns.
• Work closely with agencies throughout the campaign process.
• Measure and report on campaign performance with analytics teams.

Skills

Media partnerships expertise

Media planning experience

Integrated communication plans

Collaboration with creative teams

Curious and innovative mindset

Strong commercial acumen

Job description

A leading retail company in Manchester is seeking an experienced Media Manager to join the Omni-Media and Partnership team. In this role, you will manage partnerships and media activations, ensuring alignment with business objectives. The ideal candidate has strong media planning experience, familiarity with both ATL and digital channels, and proven success in delivering integrated communication plans. This position offers the chance to drive innovation and performance in a collaborative, inclusive work environment.