Paid Content Creator

Years; Nottingham; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading pet food company in Nottingham is looking for a Paid Content Creator to enhance their advertising strategies. You’ll create compelling video ads for platforms such as Meta, TikTok, and Google, optimising content for engagement. This role demands creativity and knowledge of trends, along with strong skills in video editing and production. Offered benefits include extensive health care coverage and a learning budget, creating an environment for growth and development.

Benefits

Extensive health care cover

Annual Learning & Development budget

Annual Wellbeing budget

Working abroad opportunities

Recognition programs

Volunteer day

Subsidised employee groups

Quarterly team events

Exclusive discounts

Lunch & Learn programme

Casual dress

Birthday off

Sell unused holiday back

Responsibilities

• Create high‑performing short‑form video ads for Meta, TikTok and Google.
• Plan and attend shoot days, capturing and building a strong library of content.
• Design creatives in various dimensions and formats, optimised for different placements.
• Stay ahead of trends in the ad industry.

Skills

Creating paid social ads

Understanding of organic vs. performance ads

Designing across multiple dimensions

Storyboarding and shooting

Proficiency in video editing tools

Using video and audio equipment

Proactive approach to trends

Tools

Motion

CapCut

Premiere Pro

Final Cut

Canva

Job description

Join Our Pack 🐶🍽️

From a bold idea to revolutionising dog food, Years has grown into a fast‑scaling business dedicated to helping dogs live longer, healthier lives. In just 3 years, we’ve built a great start‑up business, serving thousands of happy customers, all while striving to achieve our mission. Our goal? To give dog owners a better, fresher, and healthier way to feed their pets. We provide human‑cut, personalised meals designed to support each dog’s unique needs, delivered straight to their door — no preservatives, no compromises, just real nutrition. You can find our customers across the UK, with future ambitions to scale internationally and continue transforming how people care for their dogs.

Your Mission

As a Paid Content Creator you will be at the forefront of our paid advertising strategy, creating high‑performing short‑form ads that drive customer engagement and conversions. You’ll design compelling video creatives for Meta, TikTok, and Google, optimising content for different platforms and placements. This role is a blend of strategy and execution, where you’ll stay ahead of trends in the advertising industry, working with strategists and analysts to ensure our ads remain fresh, engaging, and results‑driven. You’ll work closely with our brand team to maintain a strong, consistent voice while continually testing, learning, and iterating based on performance insights. Shoot days are jam‑packed and fast paced, so efficiency is key for capturing and building a strong library of content. Your creativity will be instrumental in bringing our campaigns to life — whether you’re directing actors, in‑house talent or members of the public. Back at the desk, you’ll manage your own edits, delivering multiple assets on time ready to be used in our campaigns.

Key Responsibilities

• Create high‑performing short‑form video ads for Meta, TikTok and Google.
• Plan and attend shoot days, capturing and building a strong library of content.
• Design creatives in various dimensions and formats, optimised for different placements.
• Understand the difference between and paid content – and how to tailor accordingly.
• Stay ahead of trends in the ad industry, bringing fresh, insight‑backed ideas.
• Monitor content performance and make data‑driven recommendations.
• Use tools like Motion (or be willing to learn!) to analyse and iterate.
• Collaborate closely with the Brand team to maintain on‑brand, compelling content.

Requirements

We are looking for someone with the following experience and skills.

What You’ll Bring

• Experience creating paid social ads that convert (especially Meta, TikTok and Google).
• A strong understanding of the difference between organic content and performance‑led ads.
• Proactive approach – plugged into trends and what’s working across platforms.
• Ability to design across multiple dimensions (stories, reels, feed, YouTube Shorts, banners, etc.).
• Confident in storyboarding and shooting – with or without direct supervision.
• Experience reviewing creative using tools like Motion or similar (desirable but not essential).
• Proficient using basic video editing platforms (CapCut, Premiere Pro, Final Cut, Canva, etc.).
• Proficient using video and audio equipment (iPhone, DSLR, mics, etc.).
• A fast‑paced, high‑energy mindset, with a drive to test, learn, and iterate quickly.

Bonus Points

• Have worked in pet, wellness, or DTC e‑commerce.
• Are confident appearing on camera.
• Can create static ads as well as video.
• Understand UGC‑style ads and can recreate them natively.
• Have a passion for dogs – or even have your own!

Benefits

• Extensive health care cover including full cancer coverage and a choice of hospitals or consultants (AXA top package).
• Annual £250.00 Learning & Development budget for courses, books or other self‑learn activities.
• Annual £100.00 Wellbeing budget.
• Up to 2 weeks working abroad per year (selected roles).
• Monthly recognition through our Yappa of the Month programme.
• 1 Volunteer day per year – dog themed or not: it’s your choice!
• Subsidised employee groups – from five a side to padel there’s loads to get involved in or the chance to start up your own group.
• Quarterly subsidised team events from Axe throwing, crazy golf to cocktail making.
• Exclusive discounts on Years and Years treats for yourself and friends/family.
• Lunch & Learn programme – from dog first aid to financial savviness we’ve got sessions planned to cover all kinds of topics.
• Casual dress.
• Your birthday off or different day if it falls on a non‑working day.
• Ability to sell any unused holiday back to Years at the end of the Holiday Year (maximum 1 working week).