Organic Discovery Manager (Demand Generation)(f/m/d)

Halon Security AB; United Kingdom; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading cybersecurity firm in the United Kingdom is seeking an Organic Discovery Manager. This role focuses on building presence across AI platforms, executing SEO strategies, and creating high-quality content. Candidates should have 4-6+ years in SEO, excellent writing skills, and a collaborative spirit. This position allows you to define how the industry engages with modern email infrastructure, making your work meaningful and impactful. Join a supportive team and drive organic discovery initiatives from the ground up.

Qualifications

• 4-6+ years of experience in SEO or organic growth, ideally in B2B SaaS.
• Proven end-to-end SEO ownership with measurable business impact.
• Excellent writing skills with a passion for high-quality content creation.
• Curiosity about AI and LLM search trends.
• Collaborative energy to work cross-functionally.
• Proactive, self-driven mindset for project completion.

Responsibilities

• Build Halon's presence across AI/LLM answer engines and discovery platforms.
• Own keyword strategy and technical SEO audits.
• Create high-quality blogs, explainers, and community content.
• Engage in industry communities to shape narratives.
• Partner cross-functionally to drive organic discovery and demand.

Skills

SEO expertise

Content creation

Collaboration

AI insights utilization

Analytical skills

Job description

At Halon, our mission is straightforward, yet powerful and complex:empower businesses through Dynamic Email Operations.In an era where email is still the most important communications channel for business success, we provide fully-secure solutions that power innovation with flexibility, scalability and control.

To continue on this path, we are looking for a content-loving, dedicated, and experienced Organic Discovery Manager to join our global team.

By 2026, we want Halon to be the category authority in modern email infrastructure the source analysts cite, LLMs trust, and buyers turn to before they swap out their email stack.

Organic discovery is a big part of that. That’s where you come in.

About The Role

You will own how the world discovers Halon — from classic search to LLM answer engines, AI/GEO platforms, Wikipedia, and communities.

This role is a rare blend of strategic ownership and hands‑on creation:

You’ll use AI‑driven insights to define what we should write, and then write the content that positions Halon as the authority in modern email infrastructure.

You’ll join a growing marketing team where your work is visible, valued, and tied directly to demand generation and revenue.

What You’ll Do:

AI, LLM & GEO Discovery

• Build Halon’s presence across AI/LLM answer engines and next‑gen discovery platforms.
• Use AI tools to uncover what our ICPs are asking, where competitors appear, and which topics we should own.
• Turn those insights into explainers, FAQs, glossaries, and canonical content that both humans and LLMs trust.

Full‑Stack Organic SEO

• Own keyword strategy, topic mapping, on‑page/off‑page SEO, and technical SEO.
• Run audits, improve crawlability and Core Web Vitals, and manage backlinks, guest posting, and PR‑driven authority.
• Use analytics to report performance and drive recommendations tied to pipeline.
• Improve conversions through CRO and A/B testing.

Content Creation (You Will Write)

• Write high‑quality blogs, explainers, glossaries, vertical guides, and community content.
• Use AI insights to choose topics and build authoritative, evergreen assets.
• Work closely with Product Marketing, MarComms, and ABM to align content with launches, campaigns, and vertical plays.

Community & Authority

• Engage in LinkedIn, Reddit, and industry communities to spot emerging questions and shape narratives.
• Support digital PR and collaborations that build authority (not vanity metrics).

Cross‑Functional Collaboration

• Partner with Product Marketing, MarComms, ABM, Design & Web to ensure organic discovery drives demand, not just traffic.

What You Bring:

• 4‑6+ years of experience in SEO or organic growth, ideally in B2B SaaS or complex tech.
• Proven end‑to‑end SEO ownership — from strategy to execution — with measurable business impact.
• Excellent writing skills and a genuine love for creating high‑quality content yourself.
• Curiosity for AI and LLM search and a strong instinct for where organic discovery is heading.
• Collaborative energy — you enjoy building with others and moving cross‑functional work forward.
• A proactive, self‑driven mindset: you take initiative, push projects to completion, and make things happen.

Why You’ll Love Working at Halon:

• You’ll own a truly future‑facing discipline.
• You’ll shape how an entire industry — and LLMs — talk about modern email infrastructure.
• You’ll build an organic discovery function from the ground up.
• You’ll join a team that’s ambitious, supportive, and excited to experiment.
• Your work will be visible, meaningful, and tied to business impact.

If you want a role that blends creativity, strategy, AI, content, and growth — and gives you the room to build something that lasts — this is it.