National Sales Lead (Home Improvements)

Secure Trust Bank PLC; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading financial institution in the UK is looking for a National Sales Lead to drive growth in the Home Improvement and Renewables sector. In this pivotal role, you will own the strategy for partner onboarding, build strong relationships with retailers, and collaborate with internal teams. Ideal candidates will have proven experience in retail finance acquisition, knowledge of the sector, and a customer-first mindset. This position offers competitive salary, a company car, and other benefits.

Benefits

Competitive salary

Company car

Bonus scheme

Comprehensive benefits package

Flexibility and autonomy

Qualifications

• Proven experience in retail finance new business acquisition and account management.
• Strong knowledge of the Home Improvement and Renewables sector.
• Ability to influence at all levels from internal stakeholders to board-level partners.
• Track record of hitting targets in a fast-paced, regulated environment.
• Resilience, ambition, and a customer-first mindset.
• Full UK driving licence and willingness to travel nationally.

Responsibilities

• Own the strategy for identifying and onboarding new partners.
• Build strong relationships with retailers and brokers.
• Work closely with internal teams to shape propositions.
• Bring insight, energy, and commercial acumen.

Skills

Retail finance new business acquisition

Home Improvement knowledge

Influencing skills

Target hitting

Customer-first mindset

Job description

Field based role with national coverage

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At V12 Retail Finance, we’ve been helping customers access retail point-of-sale credit for over 20 years. As part of Secure Trust Bank, we combine the stability of a trusted UK bank with the agility of a fast-growing business. Our mission? To make finance simple, accessible, and customer-focused—helping retailers and their customers thrive.

We’re proud of our collaborative culture where relationships matter, innovation is encouraged, and every voice counts. If you’re looking for a role where you can make an impact, grow your career, and be part of a team that values integrity and ambition, you’re in the right place.

The Opportunity

We’re looking for a National Sales Lead to drive growth in the Home Improvement and Renewables sector. This is a pivotal role where you’ll:

• Own the strategy for identifying and onboarding new partners—both direct and broker-led.
• Build strong relationships with retailers and brokers to deliver sustainable growth.
• Work closely with internal teams to shape propositions, influence decisions, and ensure compliance.
• Be the face of V12 in a dynamic, regulated market—bringing insight, energy, and commercial acumen.

What You’ll Bring

• Proven experience in retail finance new business acquisition and account management.
• Strong knowledge of the Home Improvement and Renewables sector.
• Ability to influence at all levels, from internal stakeholders to board-level partners.
• A track record of hitting targets in a fast-paced, regulated environment.
• Resilience, ambition, and a customer-first mindset.
• Full UK driving licence and willingness to travel nationally.

Why Join Us?

• Impact: Your work will directly shape V12’s growth strategy.
• Flexibility: Field-based role with autonomy to manage your schedule.
• Development: Opportunities to learn, grow, and progress within a supportive team.
• Belonging: We celebrate diversity and create an environment where everyone feels valued.
• Benefits: Competitive salary, company car, bonus scheme, and a comprehensive benefits package.

Everyone is different. Everyone is valued.

As part of our vision to become the most trusted specialist lender in the UK, we’ve been helping customers and businesses fulfil their ambitions since 1952. In that time, we’ve learned that we’re more than the sum of our parts. We’re a strong Group because of our people and our strengths; specialist, expert, ambitious and also diverse. All of our people are different and this is something we celebrate.

Every one of our employees brings unique talent, ability and perspective to their role.

That’s why Secure Trust Bank Group nurtures differences. We understand that we perform better because we’re not cast from the same mould. We actively embrace and support diversity, work with leading industry bodies and promote initiatives that reinforce our philosophy of giving you the freedom to be who you are.

We’re an award-winning bank providing savings accounts and lending services to over one million customers. We’re Secure Trust Bank Group. We embrace difference.