National Account Manager - Grocery Retail Sales · Global HQ ·

Huel Inc.; Tring; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading nutritional company is seeking a National Account Manager - Grocery in Tring, UK. The successful candidate will manage grocery accounts, build strategic relationships, and drive revenue growth. Ideal candidates will have over 3 years of experience in grocery account management with strong negotiation and data analysis skills. This role offers hybrid working, comprehensive benefits, and a vibrant team culture focused on innovation and performance.

Benefits

Hybrid working model

30 days annual leave PLUS bank holidays

Free Huel

On-site gym and wellness area

Private Medical and Health insurance

Electric Car Scheme

Enhanced Family Leave

Workplace Nursery Scheme

Qualifications

• 3+ years of experience managing grocery accounts like Tesco, Sainsbury’s, or Asda.
• Commercially astute with a comprehensive understanding of P&L.
• Strong negotiation skills, able to perform under pressure.

Responsibilities

• Manage existing Grocery customers and build strong relationships.
• Identify and win new revenue opportunities.
• Full P&L responsibility for financial targets.
• Track Huel’s performance and share insights.

Skills

Grocery account management

Negotiation

Data analysis

P&L understanding

Job description

Hey! We're Huel, and we're pleased to meet you 👋

Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.

We invite you to read the advert below for our new National Account Manager - Grocery position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!

The role

2025 has been another exciting year for Huel. We wrapped up our ninth year hitting £214m in sales and sold 500m meals, marking two significant milestones. Now in our tenth year, we’ve expanded our retail offerings with more Black Edition Ready to Drink, Huel Lite Ready to Drink, new Daily A-Z Vitamin drinks, and Complete Nutrition bars. But we’re not stopping there - there’s plenty more innovative, retail‑ready products in the pipeline for FY26 and beyond. With huge growth potential still ahead, our ambition is to scale our UK retail business to over £200m RSV in the coming years.

To help accelerate this growth we're looking for a new National Account Manager - Grocery to join the team. You'll need:

• Manage our existing Grocery customers. You’ll build strong, strategic relationships that help drive rapid growth for Huel and for the category.
• Identify and win new revenue opportunities and gain listings for our NPD. Opening up new category relationships and nurturing the relationship on-going.
• Full P&L responsibility - you’ll be expected to deliver and surpass our budgeted financial and distribution targets.
• Track Huel’s performance within the context of the category, you’ll be expected to understand the key drivers of performance and to be able to succinctly share the insights internally and with the customers. The customers will see you as someone who has their finger on the pulse and is a reliable source of insight.
• Analyse data to help build your sales presentations and to identify the opportunities.
• Accurately forecast so we can remain in stock and so we can plan effectively.
• You will spot and seek out opportunities to drive Huel with our retailers.

What we're looking for in you

This role will best suit someone who is passionate about Huel and super excited about the prospect of driving growth over the coming few years. It’s crucial that you have experience managing grocery accounts (for example, Tesco, Sainsbury’s, Asda or Morrisons), as this will be a core part of the role.

• Approximately +3 years of experience working on Grocery customers, either as a NAM or NAE, and can demonstrate success. We’re open to different experience levels, but it is vital that you have worked within grocery accounts.
• Commercially astute - you need to have a thorough understanding of the P&L and be confident with numbers.
• A strong negotiator who is comfortable under pressure and can remain calm in difficult situations.
• Ideally, have experience successfully selling in new products or launching into new categories.
• Able to analyse category data to identify opportunities and create selling stories alongside the category manager to show customer and market performance.

And as always, we’re on the lookout for new Hueligans who love a fast-paced environment and are always striving to be their best. We want people who aren’t afraid to think differently and push boundaries. If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!

What do we offer in return?

We know that at times, our teams face demanding pressures, and exceptional effort deserves meaningful rewards. That's why we've created a world‑class perks and benefits program designed to support our Hueligans in achieving their best, both professionally and personally, while celebrating the global impact they're making!

🕖 Hybrid working - We spend Mondays and Thursdays in the office together. The remaining three days have the option to work remotely

🌴 30 days annual leave PLUS bank holidays

🥤 Free Huel to keep you going

🏖️ 2 weeks a year to work remotely from anywhere!

🐾 Dog friendly

🙋 Paid Volunteering Days

🏋️ Free on‑site gym with free classes, and we will give you your own nutrition plan

🧘 Free on‑site wellness area offering infrared saunas and an ice bath🧘

🧠 Free 1‑on‑1 therapy provided by Self‑Space.

🏥 Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary

⚡ Electric Car Scheme with onsite charging

🚴Cycle to Work Scheme

🤰 Enhanced Family Leave

👪 Workplace Nursery Scheme

💸 Paid Employee Referral Scheme

🎉 Biannual events to celebrate success - Have you heard about Huelchella?

We are Hueligans

We know that diversity isn't just important; it’s essential, and it makes us stronger. We're all about embracing our differences, celebrating what makes us unique, and bringing together Hueligans from all walks of life.

Whilst we all share the 7 values of Huel, it’s our individual differences that truly enhance our culture of belonging. We seek out Hueligans from around the world, encouraging authenticity, diverse views, and fresh ideas to create products that our global customers love.

Meet our teams here.