National Account Controller - Foodservice

Eat Real Snacks; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading snack company in London seeks an experienced National Account Controller to drive growth in the foodservice channel. This strategic role entails leading a team, managing national wholesalers, and delivering commercial performance. Candidates should have proven experience in senior account management within the foodservice industry, strong commercial and negotiation skills, and a passion for sustainability. Join a dynamic team that values innovation and relationship building while shaping the future of snacking.

Qualifications

• Proven experience in foodservice senior account management or controller-level leadership.
• Strong commercial and negotiation skills with full P&L accountability.
• Experience managing national wholesalers and/or contract caterers.

Responsibilities

• Define and deliver the foodservice growth strategy in line with brand goals.
• Lead customer planning across key national wholesalers.
• Deliver annual revenue, profit, and distribution targets for the foodservice channel.

Skills

Commercial skills

Negotiation skills

Team leadership

Relationship building

Strategic thinking

Job description

At Proper, we believe snacks can taste amazing and do good. We’re the team behind Propercorn and Properchips. Bold, better-for-you snacks that punch above their weight on flavour, creativity, and purpose. As a certified B Corp, we’re serious about sustainability and shaking up the snacking category for good

We’re now looking for an experienced food service, commercially sharp National Account Controller to lead our growth in the out-of-home channel — bringing Proper to more consumers across workplaces, universities, travel, and leisure.

The Person

This person will be have a tenacious go-getter attitude, comfortable with working at pace and a passion for growing through teams but being happy to get stuck in!

They will thrive off building strong internal and external relationships and finding true innovative solutions for problems and never being happy with making the best of what we currently have.

The Role

As National Account Controller - Food service, you’ll own and grow Proper’s national foodservice relationships. You’ll lead a small but mighty team, shaping and delivering the channel strategy, managing key wholesalers and operators, and ensuring Proper remains the go-to snack brand across foodservice and impulse occasions.

This is a high-impact, strategic role with end-to-end responsibility for commercial performance, customer relationships, and channel development.

Responsibilities

• Strategic Leadership:
  • Define and deliver the foodservice growth strategy in line with Proper’s brand and commercial goals.
  • Lead customer planning across key national wholesalers (e.g. Brakes, Bidfood, Compass, Sodexo, Aramark, etc.) and strategic operator groups.
  • Develop and implement joint business plans to drive distribution, visibility, and rate of sale.
  • Identify and unlock new opportunities across workplaces, travel, education, and leisure sectors.
• Commercial Delivery:
  • Deliver annual revenue, profit, and distribution targets for the foodservice channel.
  • Lead pricing and promotional strategy to optimise profitability and brand positioning.
  • Manage P&L and trade investment budgets effectively, ensuring strong ROI.
  • Forecast accurately, collaborating closely with supply and finance to ensure smooth delivery.
• Customer & Category Development:
  • Build deep, trusted partnerships with key customer stakeholders.
  • Use insight and category data to influence menu listings, ranging, and innovation opportunities.
  • Champion Proper’s sustainability and B Corp credentials within customer conversations.
• Leadership & Collaboration:
  • Lead and develop a team of National Account Managers and Executives.
  • Work closely with Marketing, Category, and Brand teams to deliver compelling activation and NPD launches.
  • Represent the foodservice channel internally, championing its value and potential.

Requirements

• Proven experience in foodservice senior account management or controller-level leadership (ideally from snacks / beverages).
• Strong commercial and negotiation skills with full P&L accountability.
• Experience managing national wholesalers and/or contract caterers.
• Entrepreneurial mindset – comfortable in a fast-paced, high-growth environment.
• Passion for challenger brands, sustainability, and shaking up the status quo.
• Energetic, collaborative, and hands‑on leader who loves building relationships and making things happen.

About PS

PROPER SNACKS is the home of PROPER and Eat Real. The UK’s fastest-growing major snacks company.

We’re a diverse team of builders, thinkers, creators and makers – based in London and Nuneaton and serving snackers across Europe. Our brilliant team are united by an insatiable curiosity and driven by an entrepreneurial spirit.At PROPER SNACKS, we don’t sit still. We scale fast, dream big and back our people to make stuff happen. Our values keep us grounded:Be builder. Dream bigger. Seriously fun.

Whether you're joining us in London – where the brands are built, and big ideas take flight. Or in Nuneaton where magic happens in our factory and every bag gets made – you’ll be part of a team shaking up the snacking world.Get a flavour of what life is like at PROPER SNACKS here.

London Office– Drummond Street – London – NW1 3HP

Nuneaton Factory– Townsend Dr – Nuneaton – CV11 6TJ

Our Approach

PROPER and Eat Real is an equal opportunities employer and we do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability, or age. Please let us know if there is anything we can do to accommodate you to participate fully in the recruitment or interview process