Modal Electronics Seek Marketing Manager

Music Instrument News Audeze LLC; London; On-site; GBP 30,000 - 50,000; Full time

Job summary

A leading UK-based technology-driven company is seeking a full-time Marketing Manager. The ideal candidate will develop and execute marketing strategies to enhance the company's brand and drive inbound sales. Responsibilities include managing marketing campaigns, engaging with press and influencers, and analyzing performance metrics to optimize strategies. A strong marketing background and experience with analytics tools are essential.

Qualifications

• Proven marketing experience with the potential and attitude to learn.
• Experience in identifying target audiences and leading multi-channel campaigns.
• Knowledge of website analytics tools (e.g., Google Analytics).

Responsibilities

• Develop strategies and tactics to boost company reputation and drive qualified traffic.
• Manage trade shows and events, including logistics and personnel.
• Analyze consumer behavior to refine campaigns.

Skills

Marketing experience

Web analytics

Copywriting

Education

BSc/MSc in Marketing or related field

Job description

18 November, 2019

Modal Electronics, a UK-based technology-driven company that makes cutting-edge music creation products for the modern musician, is seeking a full-time UK-based Marketing Manager.

"Now in our tenth year, we recognize that to match our highly ambitious growth plans, we require someone to assist us in achieving our goals—someone with talent, drive, and above all, passion," states Modal.

Key Responsibilities Include :

• Developing strategies and tactics to boost both the company’s reputation and drive qualified traffic
• Deploying successful marketing campaigns from creation to execution
• Experimenting with various social media channels and regularly publishing results
• Working closely with our international business partners

Job brief

If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer responsible for growing our inbound sales channels.

Responsibilities include tracking and analyzing advertising campaign performance, managing the marketing budget, and ensuring all marketing materials align with our brand identity. Successful candidates should have hands-on experience with web analytics tools and the ability to turn creative ideas into effective advertising projects.

Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Responsibilities

• Reporting to the Vice President of Sales, develop strategies to promote our company and drive traffic to our sales channels and partners
• Distribute assets and ensure their proper use by retailers, press, and international partners
• Deploy marketing campaigns from concept to analysis
• Engage with press, opinion leaders, and secure reviews, news pieces, blogs, vlogs, and competitions
• Manage trade shows and events, including stand design, logistics, personnel, and accommodations
• Experiment with organic and paid channels like content creation, social media, lead generation, and performance analysis
• Create engaging content for our website and blog to attract and convert target audiences
• Build strategic relationships with industry players, agencies, and vendors, respecting market nuances
• Identify and collaborate with opinion leaders and influencers such as YouTubers or artists
• Manage and monitor the marketing budget quarterly and annually
• Oversee and approve marketing materials
• Measure and report campaign performance and insights
• Analyze consumer behavior to refine campaigns

Requirements

• Proven marketing experience with the potential and attitude to learn
• Experience in identifying target audiences and leading multi-channel campaigns
• Knowledge of website analytics tools (e.g., Google Analytics, Omniture, WebTrends)
• Experience with Google Adwords setup and optimization
• Numerically literate with spreadsheet skills
• Aesthetic sense and excellent copywriting skills
• Up-to-date with online marketing trends and best practices
• BSc/MSc degree in Marketing or a related field (preferable)