Mid-Weight PPC Analyst

Weareintrinsic; Leeds; On-site; GBP 28,000 - 35,000; Full time

Job summary

A digital marketing agency in Leeds is seeking a Mid-Weight PPC Analyst to manage and optimise paid media campaigns across various channels. The ideal candidate should have hands-on experience in PPC, confident in working with data, and eager to advance their PPC career. Responsibilities include planning campaigns, conducting research, monitoring performance, and preparing reports. This role offers a competitive salary and opportunities for professional development.

Benefits

Competitive salary

Flexible Working

Ongoing training and professional development support

Supportive team culture

Qualifications

• 2–3 years’ experience in PPC / paid media campaign management.
• Strong knowledge of Google Ads, Microsoft Ads, and a paid social platform.
• Experience with campaign tracking and reporting tools.

Responsibilities

• Plan, execute, and optimise PPC campaigns across various platforms.
• Conduct keyword research and competitor analysis.
• Monitor campaign performance and provide recommendations.

Skills

PPC Campaign Management

Google Ads

Microsoft Ads

Data Analysis

Excel

Communication

Tools

Google Analytics

Looker Studio

Tag Manager

Job description

Overview

We are looking for a results-driven Mid-Weight PPC Analyst to join our performance marketing team. You will be responsible for managing, optimising, and reporting on paid media campaigns across multiple channels, ensuring measurable ROI and growth for our clients. This role is perfect for someone who has hands-on experience with paid search and paid social platforms, is confident working with data, and wants to take the next step in their PPC career.

Location: Leeds

Salary: £28,000 – £35,000 (depending on experience)

Responsibilities

• Plan, execute, and optimise PPC campaigns across Google Ads, Microsoft Ads, and paid social platforms (Meta, LinkedIn, TikTok, etc.)
• Conduct keyword research, audience segmentation, and competitor analysis to inform campaign strategies
• Write and test ad copy, extensions, and creatives to maximise CTR and conversions
• Monitor campaign performance, proactively making recommendations and implementing optimisations to improve ROI
• Prepare and deliver regular performance reports and insights to clients and stakeholders
• Support budget forecasting, pacing, and bid management to ensure campaigns hit KPIs
• Stay up-to-date with PPC trends, industry updates, and platform developments to inform strategy

Skills & Experience

• 2–3 years’ experience in PPC / paid media campaign management (agency or in-house)
• Strong knowledge of Google Ads, Microsoft Ads, and at least one paid social platform
• Experience with campaign tracking and reporting tools (Google Analytics, Looker Studio, Tag Manager, etc.)
• Analytical mindset with strong Excel/Google Sheets skills for data manipulation and reporting
• Excellent attention to detail, organisational, and communication skills
• Google Ads certifications (Search, Display, Shopping, or Video) desirable
• Experience with e-commerce campaigns and/or lead generation campaigns preferred

What We Offer

• Competitive salary of £28,000 – £35,000 depending on experience
• Flexible Working
• Ongoing training and professional development support
• Opportunity to work across a range of exciting brands and industries
• A supportive, collaborative team culture with room for progression