Media Planning Manager

Kenvue; Reading; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A global consumer goods company is looking for a Media Planning Manager to lead the media planning efforts across Northern Europe. In this role, you'll drive best-in-class campaigns and work closely with cross-functional teams and media agencies. Candidates should have at least 5 years of media experience, strong analytical skills, and the ability to effectively communicate with various stakeholders. This position offers a competitive benefits package and opportunities for professional development.

Benefits

Competitive Benefit Package

Paid Company Holidays

Learning & Development Opportunities

Volunteer Time

Qualifications

• Minimum 5 years experience working in media.
• Experience planning digital marketing campaigns for national brands.
• Strong communication skills to present effectively.
• Ability to work well in cross-functional teams.

Responsibilities

• Lead media planning across cross-functional teams.
• Design and optimise media plans spanning multiple channels.
• Support brands with media briefings and strategic inputs.
• Build relationships with key media partners and agencies.

Skills

Media planning

Digital marketing

Analytical skills

Creative problem solving

Project management

Communication

Tools

Comscore

Mediatool

Quantcast

Job description

Kenvue is currently recruiting for a:

Media Planning Manager

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to: Senior Media Lead

Location: Europe/Middle East/Africa, United Kingdom, Reading, Berkshire

Work Location: Hybrid

What you will do

This role is to lead media planning across the business, working closely with cross-functional teams (across sales & marketing) and key media agencies to deliver best-in-class TTL media campaigns, driving best practice.

This position reports into the Senior Media Lead and is based at our new offices in Reading.

Who we are

At Kenvue, part of the Johnson & Johnson Family of Companies, we believe there is extraordinary power in everyday care. Built on over a century of heritage and propelled forward by science, our iconic brands—including NEUTROGENA®, AVEENO®, LISTERINE®, JOHNSON’S® and CALPOL® —are category leaders trusted by millions of consumers who use our products to improve their daily lives. Our employees share a digital-first mindset, an approach to innovation grounded in deep human insights, and a commitment to continually earning a place for our products in consumers’ hearts and homes.

What will you do

As Media Planning Manager, you will play a pivotal role in shaping how we connect with consumers and customers across Northern Europe. You’ll be responsible for designing and optimising TTL media plans spanning digital, influencer, and offline channels, ensuring they drive brand growth and deliver strong ROI. Beyond planning, you will help streamline and elevate ways of working between agencies and content partners, ensuring we deliver campaigns with consistency, quality, and efficiency.

You will champion global playbooks and learning agendas, embedding best practices locally while feeding back new insights to global teams and power partners. By supporting the Senior Media Lead in agency management and evaluations, and by driving innovation, you will help us unlock greater value, future-proof our media approach, and continuously raise the standard of how we go to market.

Key Responsibilities

• Provide holistic support and guidance across media planning for the Northern European business for marketing and other business functions.
• Supporting brands with media briefing, considering strategic inputs into the plans, ensuring agencies have developed a best-in-class, multi-channel brand campaign applied across all plans.
• Support the brand teams in defining the integrated comms brief and ensure all the key strategic inputs (business, brand, consumer, content) are considered.
• Work cross-functionally (marketing, commercial, agencies & retailers) with commercial teams to effectively plan and shape TTL media campaign opportunities.
• Deliver stronger media plans which have the right partners (and brilliant basics), budget allocation and KPIs in place – focusing on fewer, bigger, better and higher ROI.
• Lead across key holistic media budget decisioning, ensuring savings and value added onto plans where possible.
• Ensure historical campaign learnings are shared, scaled and fed back through into brand plans (e.g. audience, channel performance, creative performance), including market intelligence & MMM.
• Build relationships with power partners (e.g. Google, Amazon, Meta & The Trade Desk) ensuring media opportunities are leveraged and planned, JBP and spend commitments are delivered against.
• Lead responsibilities in content management between agencies, streamlining delivery and continuously improving ways of working across creative, media and content production partners.
• Support influencer media planning and investment strategies, ensuring influencer activity is fully integrated within broader media plans and measured against ROI and brand impact.
• Implement and scale global media playbooks and learning agendas with key partners, ensuring best practices are applied locally and learnings are shared back to global.
• Drive ongoing optimisation of internal/agency planning processes and ways of working by monitoring performance, listening to and providing feedback.
• Support the Senior Media Lead in agency annual evaluations, contributing insights and recommendations that improve agency performance and partnerships.

What we’re looking for

• Minimum 5 years experience working in media
• Experience working with marketing teams, creative and media agencies to plan digital marketing campaigns across multiple online channels for national brands.
• Experience in key media planning and analytics tools (e.g. Comscore, Mediatool, Quantcast)
• Strong communication skills with confidence to frequently present, with an ability to communicate effectively to varying levels of stakeholders (junior – senior)
• Well organised, focused & able to set prioritise effectively
• Strong analytical skills and data-driven thinking
• Creative problem solver
• Up to date with the latest trends and standard methodologies in online marketing and measurement.
• Strong process and project management skills
• Must be able to work well in cross functional teams

What’s in it for you

• Competitive Benefit Package
• Paid Company Holidays, Paid Vacation, Volunteer Time, Summer Fridays & More!
• Learning & Development Opportunities
• Employee Resource Groups

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.