Media Insights Analyst: Optimize Multi‑Channel ROI

greene king; Greater London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading pub company in the UK is seeking a Media Insight Analyst to enhance campaign performance and drive sales growth. The role involves analysing multi-channel marketing efforts, developing reports, and working closely with finance and various stakeholders. Candidates should possess a strong understanding of media metrics and tools such as GA4 and Google Ads, with experience in delivering actionable insights. The position offers competitive salary and unique perks, including discounts and career development opportunities.

Benefits

Competitive salary

33% discount for employees

Free employee assistance programme

50% discount at Greene King Inns

£1,500 referral bonus

Access to wage before payday

Retail discounts up to 30%

Qualifications

• Proven experience in media or marketing analytics within a multi-channel environment.
• Strong understanding of media metrics and campaign performance drivers.
• Ability to deliver insights that improve ROI to drive sales growth.

Responsibilities

• Analyse campaign performance to identify optimisation opportunities.
• Develop and maintain media reporting and dashboards for stakeholders.
• Collaborate with finance and analytics teams for robust reporting.

Skills

Media or marketing analytics experience

Understanding of media metrics (CPM, CTR, CPA, ROAS)

Proficiency with GA4, Google Ads, Meta Ads Manager

Ability to translate data into actionable insights

Experience with attribution or media mix modelling

Tools

GA4

Google Ads

Looker Studio

Power BI

Job description

A leading pub company in the UK is seeking a Media Insight Analyst to enhance campaign performance and drive sales growth. The role involves analysing multi-channel marketing efforts, developing reports, and working closely with finance and various stakeholders. Candidates should possess a strong understanding of media metrics and tools such as GA4 and Google Ads, with experience in delivering actionable insights. The position offers competitive salary and unique perks, including discounts and career development opportunities.