Marketing Scientist (MMM/Brand Measurement)

Cannocksnap; City of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading technology company in the UK is seeking a Marketing Scientist to drive performance improvement for advertisers. The ideal candidate will have a strong background in analytics, with at least 3 years of experience in ads measurement. Responsibilities include leading research plans and developing strategies for ads measurement. This position offers competitive compensation and comprehensive benefits including medical coverage and parental leave.

Benefits

Paid parental leave

Comprehensive medical coverage

Emotional and mental health support

Qualifications

• 3+ years of advanced analytics and measurement experience.
• Experience with ads measurement in a technology company.
• Strong understanding of Snapchat and the digital advertising ecosystem.

Responsibilities

• Drive performance improvement across advertisers.
• Lead measurement and research plans for clients.
• Develop strategy for ads measurement and insights product.
• Collaborate with Data Science on multi-study meta analysis.

Skills

Analytical skills

Clear communication

Understanding of measurement concepts

Expertise in econometric modeling

Proficiency in SQL, R, SAS

Data analysis and interpretation

Creativity in applying insights

Understanding of digital advertising

Education

Bachelor’s degree in a quantitative or business field

Tools

SQL

R

SAS

Job description

Marketing Scientist (MMM/Brand Measurement)

Snap Inc (https://www.snap.com/en-US/) is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat (https://www.snapchat.com/), Lens Studio (https://ar.snap.com/lens-studio), and its AR glasses, Spectacles (https://www.spectacles.com/).

The Revenue Product team drives innovation and performance across our advertising platform, empowering businesses to achieve success and measurable growth through advertising on Snap. Our team combines Ads Product Management, Product Marketing, Marketing Science and Measurement, and Solutions Engineering to build solutions that deliver impactful results for advertisers.

What You’ll Do

• Be the primary driver of performance improvement across advertisers through a mix of learning‑agenda strategies, experimental design, causal analytics, and ads efficacy solution prototyping
• Lead measurement, research, and learning plans for key Brand and Full Funnel clients in support of their media objectives and the long‑term growth of the partnership
• Develop a strategy, prioritization, and roadmap for ads measurement and insights product for your industry or verticals
• Lead the scoping and development of custom multi‑study meta analysis in partnership with Data Science and R&D to understand the relative impact of different marketing strategies across digital platforms and media
• Build measurement capability and advocacy across your verticals and with cross‑functional partners

Knowledge, Skills & Abilities

• Ability to structure and conduct analyses to generate insight and recommendations
• Clear and concise communication; comfortable with presenting insights and recommendations to senior stakeholders
• Understanding of measurement concepts, solutions, and underlying statistical fundamentals leveraged in the ads efficacy and measurement ecosystem
• Subject‑matter expertise in at least one of the following areas: econometric modeling, offline sales lift, brand lift
• Understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data‑mining techniques
• Proficiency with advanced analytical tools (e.g., SQL, R, SAS)
• Access, analyze, interpret, and communicate ads performance insights using a wide range of standard data science tooling
• Understanding of the vertical needs and ability to creatively apply measurement solutions and insights to improve advertiser performance and the value‑proposition of Snap
• A strong understanding of Snapchat and the digital advertising and measurement ecosystem

Minimum Qualifications

• Bachelor’s degree in a quantitative or business field or equivalent years of experience
• 3+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company
• Experience with ads measurement

Preferred Qualifications

• Advanced degree in business, math, economics, engineering or a related field
• Direct work experience with top brand and full funnel advertisers
• Experience with ads measurement for one or more of the following verticals: CPG, technology, entertainment, travel, government and services
• Experience building and influencing client or partner relationships

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information (https://docs.google.com/forms/d/e/1FAIpQLScV7t31iR3yYR9ztGDHJpbvL63svWpb6s0afkBkLEjGnDx4Kg/viewform).

Our benefits include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long‑term success.

Snap Inc. is an equal opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.