Marketing Operations Analyst

Solifi Group; Milton Keynes; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading technology firm in Milton Keynes seeks a Marketing Operations Analyst. In this role, you will ensure the quality of marketing data and enable targeted campaigns through effective CRM management. You will collaborate with various teams to provide insights that drive demand generation and optimize processes. Ideal candidates will have 4+ years of experience and a Bachelor's degree, along with tools expertise in HubSpot and Salesforce. Comprehensive benefits include private medical insurance and professional development support.

Benefits

Private medical insurance

Auto enrolment pension scheme

Cycle to work scheme

Group Life Insurance

Group Income Protection Insurance

Free on-site parking (Milton Keynes office only)

23 days Holiday - lengthens with service

Option to buy more holiday

Generous Employee Referral Scheme - Earn up to £2,500!

Discounted eye tests & glasses

Help towards professional association subscriptions

Various companywide social events

Support with professional qualifications

Qualifications

• 4+ years of experience in marketing operations or analytics.
• Strong understanding of data governance and quality principles.
• Experience in marketing technology stack integration.

Responsibilities

• Ensure the quality and integrity of marketing and sales data.
• Enable precise targeting for marketing campaigns.
• Translate data into actionable insights for strategy.
• Collaborate across functions to support marketing efforts.

Skills

CRM Data Hygiene

Segmentation Logic

Data Insights

Workflow Automation

Collaboration

Education

Bachelor's Degree

Tools

HubSpot

Salesforce

ZoomInfo

LinkedIn Sales Navigator

Job description

# Applicant Portal:## Job Details: Marketing Operations Analyst| | Marketing Operations Analyst || | Marketing Operations Analyst || | || | The Marketing Operations Analyst is responsible for ensuring that marketing and demand generation efforts are powered by clean, reliable, and actionable data. This role sits at the intersection of CRM hygiene, audience segmentation, enrichment, and performance reporting, enabling Demand Generation to execute targeted, scalable, and measurable campaigns. This is a hands-on role for someone who lives in HubSpot and Salesforce, enjoys fixing broken data, and understands how segmentation, attribution, and lifecycle stages directly impact pipeline and revenue. || | Core Responsibilities 1. CRM Data Hygiene & Governance Own the quality and integrity of marketing and sales data across HubSpot and Salesforce. • Audit, clean, and maintain CRM data across HubSpot and Salesforce • Define and enforce data standards, naming conventions, and governance rules • Identify and resolve duplicates, inconsistent formatting, and invalid records • Build automated workflows for ongoing data hygiene and validation • Partner with Sales Ops/Rev Ops to align on shared data definitions 2. Segmentation & Audience Management Enable precise targeting for campaigns, nurture, and ABM programs. • Build and maintain dynamic and static segmentation logic for campaigns and workflows • Develop ICP- and persona-based segmentation across leads, contacts, accounts, and opportunities • Create scalable segmentation frameworks in partnership with Marketing Ops and Demand Gen • QA segmentation prior to campaign launches to ensure accuracy and coverage 3. Data Enrichment & Completeness Ensure CRM records are campaign-ready and insight-rich. • Identify data gaps that limit targeting, reporting, or personalization • Manage enrichment tools (e.g., ZoomInfo, LinkedIn Sales Navigator, HubSpot/Clearbit) • Build enrichment workflows to keep records fresh and complete • Define required field sets for leads, contacts, companies, and opportunities 4. Reporting & Data Insights Translate data into insights that guide demand strategy and investment (ROI). • Build dashboards and reports in HubSpot and Salesforce • Support marketing KPIs including: • Pipeline and revenue attribution • Funnel conversion and velocity • Campaign and channel performance • Deliver recurring “state of the database” and data quality reports • Surface insights that inform targeting, ICP refinement, and campaign planning 5. Tech Stack & Process Support Ensure marketing systems and processes support scalable growth. • Partner with Marketing Ops and Demand Gen to align systems with campaign needs • Optimize lead routing, scoring models, and lifecycle stages • Maintain and QA integrations across the marketing and sales tech stack • Validate data and workflows before campaign launches to prevent execution issues 6. Cross-Functional Collaboration Act as a connective layer between Marketing, Sales/RevOps, and Product Marketing. • Collaborate with Demand Gen to align segmentation and data with campaign strategy • Work with Sales Ops to ensure field usage, handoffs, and routing are aligned • Partner with RevOps on attribution, lifecycle optimization, and reporting consistency || | 4 years || | Bachelor's Degree || | Private medical insurance, Auto enrolment pension scheme, Cycle to work scheme, Group Life Insurance, Group Income Protection Insurance, Free on-site parking (Milton Keynes office only), 23 days Holiday - lengthens with service, Option to buy more holiday, Generous Employee Referral Scheme - Earn up to £2,500!, Discounted eye tests & glasses, Help towards professional association subscriptions, Various companywide social events, Support with professional qualifications |