Marketing Officer (12601) - Fixed Term Contract until January 2027

Educators Wales; Cardiff; On-site; GBP 33,000 - 36,000; Full time

Job summary

A Cardiff-based educational institution is seeking a Marketing Officer to enhance its marketing and communication efforts. In this role, you'll work closely with the Marketing & Recruitment Manager to implement a strategic plan, support digital content management, and analyze marketing data to optimize campaigns. Ideal candidates will have strong communication skills and experience in email marketing tools such as Mailchimp. Applications from Welsh speakers are welcomed, although not mandatory. This position offers a competitive salary and is a fixed-term contract until January 2027.

Qualifications

• Experience in marketing and communications, preferably in an educational setting.
• Ability to create and analyze data-driven marketing campaigns.
• Knowledge of Welsh language is a plus but not necessary.

Responsibilities

• Deliver objectives from the CAVC Marketing and Communications Strategy.
• Support the development of marketing plans and campaigns.
• Manage content updates for course information on the website.
• Work with various customer data sets for marketing campaigns.

Skills

Communication skills

Data analysis

Creative writing

Project management

Tools

Mailchimp

Content management systems

Job description

Marketing Officer (12601) - Fixed Term Contract until January 2027

Salary: £33,477- £35,756 per annum

An exciting vacancy is available as a Marketing Officer in the Marketing & Communications department at Cardiff and the Vale College. This post will be based at the City Centre Campus.

Responsibilities include:

• Work with the Marketing & Recruitment Manager to deliver the relevant objectives from the 3-year CAVC Marketing and Communications Strategy, in line with the College's 3 Year Plan.
• Contribute positively and productively to a professional, innovative, responsive and effective in-house marketing and communications team and service for the College and its subsidiaries.
• Support sector leading websites for CAVC and subsidiaries – creating, editing and maintaining accurate, innovative, bilingual online content and presence across all sites and for all markets.
• Be lead contact for course information on the CAVC website, working with key staff across the college to ensure course information is available and accurate for all courses, engaging (through the use of photo galleries, videos, vlogs etc) and supporting a sector leading online learner journey.
• Support the college to ensure a positive accurate presence across key third party websites – developing, uploading and monitoring content on these.
• Create, maintain, develop and grow various customer data sets, in line with data protection guidelines, for direct mail / online marketing campaigns.
• Using email design software incl. Mailchimp and the College's bespoke mailing system to create and implement direct emails for a number of customer groups/ markets including, new applicants, offer holders, existing students, alumni and marketing mailing list members – all supporting the College and its brands to achieve business goals.
• Work with the Marketing & Recruitment Manager to ensure marketing campaigns are data led – monitoring and reporting data and analysing trends to support decision making / ensure effective return on investment of marketing spend.
• Support the development and delivery of multiple marketing plans and campaigns to meet set marketing, recruitment and business goals – investigating opportunities that are fit for purpose, negotiating with suppliers to ensure best value for money, media‑buying, and developing and implementing activity – often working to tight deadlines.
• Welsh language skills are not essential but would be desirable for this role.

Applications are to be made using the Cardiff and Vale College application form only. The college welcomes applications in Welsh. Applications submitted in Welsh will not be treated less favourably than an application in English. If we invite you to interview, let us know if you would like us to conduct the interview and assessment process in Welsh.

The closing date for completed applications 18/12/2025 at 11:59pm.

To find out more or apply go to www.cavc.ac.uk or contact the Human Resources Department on 02920250311 or [e-mail].

All vacancies are subject to a Disclosure and Barring Service (DBS) check and employment will not commence without a valid up to date DBS check. This is a contractual agreement that must be in place before your employment starts. The College's procedure for the Suitability of Ex-offenders for Employment is available upon request.

These are contractual agreements that must be in place before your employment can commence.

We are committed to the recruitment and retention of disabled people, and are a positive disability confident scheme employer.