Marketing Officer (0.6FTE) Fixed Term 12 months

Bradford Cultural Voice Forum; Bradford; On-site; GBP 16,000 - 19,000; Part time

Job summary

An arts organization in Bradford is looking for a dynamic Marketing Officer to lead and implement creative marketing campaigns. This role includes developing plans to engage diverse audiences with cultural heritage and enhance the visibility of museum services. Candidates should have a passion for public engagement and expertise in digital marketing analytics. Join us for a rewarding opportunity in a vibrant team setting that seeks to make cultural stories more accessible.

Qualifications

• Experience in developing and implementing marketing campaigns.
• Strong writing and visual content creation skills.
• Ability to work across multiple digital platforms.

Responsibilities

• Develop and implement marketing plans for the museums service.
• Create targeted marketing campaigns to promote museum activities.
• Monitor and analyze marketing effectiveness and recommend improvements.

Skills

Public engagement flair

Creativity

Marketing plan development

Digital marketing expertise

Analytical skills

Tools

Google Analytics

Social media platforms

Job description

Marketing Officer (0.6FTE) Fixed Term 12 months

16,885 – £18,613 per annum (pro-rata), based on 0.6 FTE of full-time salary £28,142 – £31,022.

We are looking for a dynamic and creative Marketing Officer to join our dedicated team in the Bradford District Museums and Galleries Service. This role is an opportunity for someone with flair for public engagement and a passion for connecting diverse audiences with our rich cultural heritage. You’ll develop and implement marketing campaigns to support delivery of Bradford Museums and Galleries Service in meeting our audience development priorities and promote the activities and key partnerships as part of an integrated and accessible communications and marketing service. If you’re ready to make an impact and bring our stories to life, we’d like to hear from you.

The main responsibilities of this role:

• Develop and implement marketing plans for Bradford Museums and Galleries Service and key partnerships to support delivery of the service’s strategic priorities and promote the service’s profile at a local, regional and national level
• Develop and deliver targeted marketing campaigns to promote the policies, activities and programme of the museums service and key partnerships.
• Co‑ordinate, develop and deliver targeted printed and electronic marketing materials for a wide range of stakeholders to increase awareness and engagement of museum services and facilities.
• Provide communications and marketing support to the delivery of museum services, including the creation of compelling written copy and visual content for use on web, digital and social media platforms as an alternative, where appropriate, to printed materials.
• Monitor the effectiveness of Bradford Museums and Galleries marketing plan and activities and make recommendations for improvement.
• Plan and coordinate a schedule of activity across Facebook, YouTube, Instagram, LinkedIn and other platforms to develop and engage our audience base
• Using tools such as Google and social media analytics, monitor, report and analyse visit and engagement stats across digital platforms. Use the knowledge to target Bradford Museums and Galleries’ communications more effectively and to set achievable and ambitious targets.
• Ensure effective co-ordination and distribution of publicity leaflets and publications, in digital and hard copy.
• Support the effective management and application of Bradford Museums and Galleries’ brand by supporting staff and partners in their understanding and adherence to brand guidelines.

If you are interested in joining our team and would like some further information, please contact James Steward on 07977 590336 or email [e-mail]