Marketing Manager - UK

Horizontal Inc.; United Kingdom; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading digital consultancy seeks a Marketing Manager to develop and execute multichannel digital campaigns in the UK. Responsibilities include creating a marketing plan, executing events, and managing digital campaigns across various platforms. The ideal candidate will have over 5 years of experience in campaign management and marketing automation tools. This full-time position offers opportunities for professional development in a supportive environment.

Benefits

Support network for success

Training and personal development

Safe working environment

Qualifications

• 5+ years experience creating and managing cross-channel campaigns.
• 5+ years experience managing marketing automation tools and DXPs.
• Strong willingness to learn and support partners.

Responsibilities

• Develop and execute an annual marketing plan for the UK.
• Manage distribution channels and report success metrics.
• Support PR, case studies, and social media execution.

Skills

Cross-channel campaign management

Market trends analysis

Excellent communication

Organizational skills

Tools

Marketing automation tools

Google PPC

Job description

About Horizontal Digital

At Horizontal Digital, we hold ourselves to one key belief: You're only as good as your worst customer experience. Our digital consultancy goes beyond easy answers to create websites, apps, portals and other experiences that solve customer needs for Fortune―80 clients in intuitive and empathetic ways. We fuse strategy, data, design and technology to deliver solutions that set the bar higher for everyone.

Our Core Values

• Lock arms – forge relationships that amplify our impact 1,000x stronger by working across departments and engaging clients and communities.
• Show hustle – anticipate opportunities, roll up our sleeves and execute the exceptional.
• Embrace change – welcome new technologies and workplace philosophies, constantly anticipating what's next.
• Elevate empathy – listen before we act, understanding a variety of perspectives and holding ourselves to higher accountability.
• Never settle – push past easy answers to arrive at bigger, more inspiring ideas.

Position Overview

The Marketing Manager will develop and execute multichannel digital campaigns that resonate with current and prospective clients. They will partner closely with the Marketing Director to develop regional content strategy, execute marketing events, and manage digital campaigns across email, PPC/AdWords and LinkedIn (organic + PPC). Acting as an extension of our key partners Sitecore and Salesforce, the Manager will build lasting relationships and enable Horizontal to deepen partnerships, create new opportunities and gain recognition above the competition. Primary focus will be the UK market while supporting EMEA.

Responsibilities (UK)

• Work with the Marketing Director to develop an annual marketing plan for the UK and execution strategy for Sitecore and Salesforce practices.
• Develop and execute detailed campaigns—identifying goals, creating messaging and collateral, managing distribution channels, and reporting success metrics.
• Execute events, both large conferences and smaller tactical events, from start to finish.
• Collaborate with our UAE, KSA, US and India counterparts to develop Google PPC campaigns and digital/email content to generate demand and pipeline.
• Create and maintain a marketing campaign calendar.
• Help formulate a strategy to increase event participation, revenue growth and community awareness around Sitecore & Salesforce practices.
• Support the Marketing Assistant with activities, providing feedback and managing workload delegation.
• Provide support and oversight to third‑party agencies.
• Build relationships and act as a key marketing partner to Sitecore and Salesforce, supporting the local marketing team.
• Support PR, case studies and social media planning and execution.
• Deliver key reporting metrics for stakeholders in Dubai and globally with the Marketing Director.
• Assist in other marketing tasks as required.
• Support the marketing budget, tracking costs including Marketing Development Funds via key partners.

What You Are

• Natural at distilling diverse stakeholder needs and prioritizing strategic, cross‑functional projects from vision to execution.
• Well‑versed in competitive dynamics, market trends and untapped opportunities, using this knowledge to position Horizontal Digital distinctively.
• Customer and partner obsessed, deeply understanding current and future customers, and exhibiting excellence, flexibility, poise and confidence.
• Excellent communicator—clear, persuasive voice across all audiences, channels and formats, comfortable drafting executive briefings, plans and external messaging.
• Organised and passionate about managing, prioritising and delegating workload among team members and stakeholders.
• Adaptable to a fast‑paced environment with shifting directions and evolving market drivers.
• Committed to learning and growing with Horizontal while developing personal skill sets.

What You Bring

• 5+ years experience creating and managing cross‑channel campaigns (email, web, paid media, content syndication).
• 5+ years experience managing marketing automation tools, DXPs and reporting technologies.
• Desire to learn and support key partners in delivering exceptional marketing campaigns.
• Willingness to enhance knowledge of Google PPC, Pardot, ABM tools.
• Willingness to travel for campaign execution in key markets such as KSA and UAE.
• Key player mindset for building brand, story and growth for the agency.

What Horizontal Will Provide

• Support network to help deliver responsibilities and ensure success.
• Training and courses to enable your best work.
• A safe working environment that allows you to thrive.
• Access to leadership for personal and professional development.
• Full support to execute your role effectively.

Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Other

Industries: IT Services and IT Consulting