Marketing Manager - Student Portfolio

Mcr Property Group; Manchester; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading property company is seeking a Marketing Manager to oversee marketing activities for their student accommodation portfolio across the UK. This role involves managing digital performance marketing, creating campaigns, and ensuring brand consistency at various sites. The ideal candidate will have experience in student accommodation or hospitality, strong digital marketing skills, and the ability to work in a dynamic, fast-paced environment. Join us to help shape the student experience and drive occupancy growth.

Benefits

Real progression opportunities

Collaborate with a dynamic marketing team

Qualifications

• Experience in student accommodation or hospitality marketing.
• Strong skills in paid social, search, and performance marketing.
• Comfortable managing multiple projects in a fast-paced environment.

Responsibilities

• Support planning and delivery of marketing activity across UK-wide assets.
• Manage performance marketing across student portals and social media.
• Coordinate marketing assets for events and launches.

Skills

Digital marketing skills

Creative execution

Communication

Project management

Relationship building

Job description

Marketing Manager – Student Portfolio

Manchester (Office based with national travel)

Permanent

Who are we?

MCR Property Group is one of the UK’s most active property companies, with a rapidly expanding PBSA portfolio across major university cities. Following significant acquisitions in Sheffield, Liverpool, Coventry, Sunderland, Nottingham and Canterbury, we are now rolling out new student brand platform, our new national brand launching in Q1 2026.

About the Role

As our Marketing Manager, you will support the planning and delivery of all marketing activity across our UK-wide PBSA assets. You will play a key role in ensuring the brand is introduced consistently and effectively across every site, while supporting occupancy growth, brand awareness and student engagement.

This is a hands‑on, creative and commercially focused role. You will work closely with the Head of Marketing, on‑site teams and our in‑house studio, helping to shape campaigns, manage digital performance, enhance resident communication and elevate the overall brand experience.

You will deliver marketing activity across the student portfolio, ensuring alignment with the wider PBSA and Student strategy, and support the rollout of the new brand across all sites, including signage, collateral, digital channels and on‑site campaigns. Within your key responsibilities you will manage day‑to‑day performance marketing across student portals, paid social and search, working with our agencies to optimise spend and drive leads. Creating student‑facing campaigns for both new lettings and rebooking, this will ensure our message to the public is relevant, engaging and brand aligned. You will support the management and growth of the brand’s digital presence, including website updates, social media content and community engagement.

Working closely with on‑site teams to gather content, you will support local events and ensure consistent delivery of brand standards. With every refurbishment, open day and new property launch you will coordinate marketing assets in line with each event accordingly. Building relationships with universities, pathway providers and agents is key to be at the forefront of new marketing initiatives.

What you bring to us

As a successful Marketing Manager, you will have experience in student accommodation, residential, hospitality or lifestyle marketing. A strong skillset of digital marketing skills, particularly across paid social, search and performance channels is beneficial. You will be a confident writer and communicator with a strong eye for creative execution. Being comfortable managing multiple projects and working in a fast‑paced, high‑growth environment, you will be highly organised, proactive and commercially aware. You will be able to build strong relationships with on‑site teams and external partners, and show a passion for student experience and delivering high‑quality marketing output.

Why Join Us

Play a key role in rolling out our new brand platform across the UK.

Work with a growing PBSA portfolio in some of the country’s most vibrant student cities.

Collaborate with a dynamic in‑house marketing team and creative studio.

Real progression opportunities within one of the UK’s most ambitious property groups.

A chance to shape the student experience through smart, modern and impactful marketing.