Marketing Manager

Unicatcatalyst; Dewsbury; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading catalyst manufacturer in Dewsbury is seeking a Marketing Manager to drive marketing initiatives within the catalyst and oil & gas sectors. The role involves developing marketing plans, managing campaigns, and leading direct reports. The ideal candidate will have over five years of B2B marketing experience, strong content creation skills, and a CIM Qualification. This is a hands-on position that requires creativity and strategic thinking to enhance company positioning.

Benefits

Free eye test (free pair of glasses worth up to £50)

Yearly health check

Discretionary Annual bonus Scheme

Death-in-service benefit (up to three times annual salary)

Pension (company matched up to 6%)

Onsite parking

Additional Holiday Purchase Scheme (buy up to 5 extra days)

Qualifications

• 5+ years’ experience in B2B marketing, ideally in industrial, manufacturing, or energy sectors.
• Proven ability to plan and execute events and social media campaigns.
• Experience working to and managing a marketing budget.

Responsibilities

• Develop and execute a strategic marketing plan aligned with business objectives.
• Plan and deliver multi-channel campaigns that build brand awareness.
• Manage relationships with external agencies and suppliers.

Skills

B2B marketing experience

Strategic marketing

Content creation

Event planning

Communication skills

Education

CIM Qualification

Tools

CRM or marketing automation tools (e.g., Salesforce)

Job description

UNICAT Catalyst is a leading manufacturer and supplier of high-quality catalysts and adsorbent materials. We serve industries worldwide, including oil, gas, petrochemical, DRI, methanol, ammonia, and hydrogen.

Our mission is built upon three core values:

• Innovative Catalyst and Process Technology Partner: We drive progress through cutting-edge solutions.
• Dedicated Collaboration: We work closely with partners to develop effective solutions.
• Adaptable and Flexible: We focus on enhancing customer profitability, sustainability, and efficiency.

Employee Benefits:

• Free eye test (free pair of glasses worth up to £50)
• Yearly health check
• Discretionary Annual bonus Scheme
• Death-in-service benefit (up to three times annual salary)
• Pension (company matched up to 6%)
• Onsite parking
• Additional Holiday Purchase Scheme (buy up to 5 extra days)

Position: Marketing Manager

Location: Dewsbury

Hours: Monday - Thursday 08:30 - 17:00, Friday 08:30 - 16:00

Job Overview

We are seeking a strategic, creative, and commercially minded Marketing Manager to lead marketing initiatives within the catalyst and oil & gas sector.

You will be responsible for two direct reports, bringing our technical innovations to market through impactful campaigns, engaging content, and industry events, helping position our company as a trusted partner in the energy and refining industry.

This is a hands‑on role for someone who thrives on driving marketing strategy, producing compelling content, and delivering measurable business results without needing to be a technical expert.

Key Responsibilities

• Develop and execute a strategic marketing plan aligned with business objectives and market opportunities.
• Plan and deliver multi‑channel campaigns that build brand awareness, generate leads, and support commercial growth.
• Track and report on campaign performance and ROI, using insights to optimise marketing activity.
• Manage and work within an agreed marketing budget, ensuring efficient allocation of resources.

Delivering Technical Content

• Create, commission, and manage papers, case studies, reference materials and advertising campaigns.
• Translate technical and product information from the internal team into engaging, accessible marketing content.
• Ensure brand consistency and a compelling narrative across all communications channels.

Events & Industry Engagement

• Plan and deliver trade shows, conferences, webinars, and customer events to promote the products and services we provide.
• Coordinate event logistics, manage suppliers, and work within budgets to maximise impact.
• Innovate in event formats to strengthen engagement and elevate brand presence.

Digital & Social Media Marketing

• Manage and grow our online presence via LinkedIn and other relevant platforms.
• Develop and maintain a content calendar to drive engagement.
• Monitor analytics and use insights to continuously improve reach and engagement.
• Work closely with technical, sales, and leadership teams to ensure marketing initiatives support business goals.
• Manage relationships with external agencies and suppliers, ensuring creative outputs meet objectives and budgets.

Budget Creation & Management

• Develop the annual marketing budget in alignment with company objectives and planned activities.
• Forecast, track, and manage marketing spend across all channels, campaigns, and events.
• Analyse budget performance regularly, identifying variances and implementing corrective actions.
• Ensure all marketing investments deliver measurable value and adhere to financial guidelines and approvals.

Preferred Skills and Qualifications

• 5+ years’ experience in B2B marketing, ideally in industrial, manufacturing, or energy sectors.
• Strong experience in strategic marketing, campaign management, and brand development.
• Excellent content creation skills, including papers, case studies, and digital campaigns.
• Proven ability to plan and execute events and social media campaigns.
• Experience working to and managing a marketing budget.
• Excellent project management, organisation, and communication skills.
• CIM Qualification.
• Experience of people management.
• Experience in marketing within the oil & gas, chemicals, or industrial sectors.
• Familiarity with CRM or marketing automation tools (e.g., Salesforce).

Personal Attributes

• Creative, innovative, and commercially aware.
• Strong communicator and confident brand ambassador.
• Highly organised with excellent attention to detail.
• Able to translate complex ideas into clear, engaging marketing content.
• Collaborative team player who thrives in a fast-paced environment.