Marketing Campaign Executive

Nationwide Building Society; Swindon; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading financial services provider in Swindon is seeking a Marketing Campaign Executive to drive product sales and enhance brand engagement through personalized marketing campaigns. You will collaborate with a cross-functional team, manage direct marketing efforts across various channels, and ensure timely delivery within budget while maintaining regulatory compliance. This role offers a flexible working approach, aiming to support a strong connection among team members and provide opportunities for creativity and initiative.

Benefits

Private medical insurance

Competitive pension

Performance-related bonus

Training and development opportunities

Life assurance

Health and wellness options

Paid volunteer days

Qualifications

• Experience in managing direct marketing campaigns across various channels.
• Strong copywriting and creative development skills.
• Excellent planning and organizational abilities to handle multiple priorities.

Responsibilities

• Support the development of engaging direct response campaigns.
• Collaborate with Content Developers to ensure campaigns meet objectives.
• Use customer insights to optimize future marketing strategies.

Skills

Direct marketing campaign management

Creative development

Communication skills

Stakeholder management

Data analysis

Job description

We have an opportunity within our Product and Brand Engagement Squads within the broader Customer Marketing team. You’ll work as part of a cross functional team, consisting of all the essential skills and resources required to develop and deliver highly personalised, creative and engaging 121 campaigns with the member always at the heart of everything you do.

As a Marketing Campaign Executive you will be responsible for supporting the creative development and delivery of direct marketing campaigns that drive product sales and brand engagement. Working across all 121 channels - email, mail and digital prompts, you’ll support the end-to-end process from the initial briefing through to go-live. You’ll also ensure all campaigns are delivered on time and to budget with a clear focus on driving commercial, customer and brand outcomes.

For this role you’ll need to have experience in creative development and campaign delivery with good collaboration and stakeholder management skills. You’ll have excellent communication skills and be proactive using your initiative to spot opportunities to optimise creativity to drive customer engagement.

If you have agency or client-side experience in marketing, are passionate and creative with good campaign management skills then we want to hear from you.

We are happy to consider flexible working approaches to help you perform at your best.

The working hours (per week) for this role can be between 28 and 35 hours.

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at either our Swindon or Bournemouth offices. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here.

If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

What you’ll be doing

Working alongside the Content Developers in the squad and with support from your manager, you will be responsible for supporting on the development of clear, engaging and highly personalised direct response communications.

You will write creative briefs, briefing squad copywriters or our CRM agency on asset/campaign requirements. You will be responsible for ensuring all assets are reviewed and approved through our internal creative review process by all key stakeholders. Working closely with your squad Content Editor you’ll ensure email and prompts are built, fully tested and delivered on time. By building a strong working relationship with our mail house, you’ll brief them on direct mail requirements ensuring mailings are thoroughly proofed and successfully delivered.

By utilising customer insight and collating campaign performance data for review you’ll understand how campaigns are performing against key squad objectives. This will enable you to provide learnings and insight for future optimisation to improve campaigns and customer experience by actively driving a test and learn culture.

You will also be responsible for ensuring all campaigns delivered by the squad are on brand, on time and within budget whilst ensuring all assets meet all regulatory requirements and managing these assets through all relevant controls and processes.

Collaboration will be a key part of the role as you’ll be working closely with your team, key stakeholders and third-party suppliers to ensure successful delivery of the campaign and onward journey. Ensuring you invest time in these relationships to align on goals and outcomes will be critical to being successful.

About you

We’re looking for somebody who has;

• Experience of direct marketing campaign management/delivery and channels such as direct mail, email and digital prompts (in internet bank and mobile app)
• Copy and creative development expertise – experience in developing high quality customer focussed communications
• The ability to be a good communicator and influencer, confident at both writing and presenting
• Excellent planning and organisational skills and ability to manage and own multiple competing priorities and deliverables
• The necessary skills to work within a well governed environment and optimise processes
• Excellent attention to detail and proof-reading skills
• Experience of managing and influencing internal stakeholders and experience of working with agencies
• The ability to understand, analyse and interpret insight and data to make informed recommendations

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

• Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind
• Say it straight- We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand
• Push for better- We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development
• Get it done- We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes

The extras you’ll get

There are all sorts of employee benefits available at Nationwide, including:

• From January 2026, all Nationwide colleagues will benefit from private medical insurance
• A highly competitive pension to help you build a strong foundation for retirement
• Access to an annual performance related bonus
• Training and development to help you progress your career
• A great selection of additional benefits through our salary sacrifice scheme
• Life assurance to provide peace of mind for you and your loved ones in the event of your death
• Wellhub – access to a range of free and paid options for health and wellness
• Up to 2 days of paid volunteering a year

Banking – but fairer, more rewarding, and for the good of society

We forge our own path at Nationwide. As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.

If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us.

At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society.

We are purpose-driven. Uncompromisingly customer. Unstoppably Nationwide.

What to do next

If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us.

We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.

Please note that should you be successful in securing this role the job title on our internal systems will be Marketing & Corporate Affairs Consultant.

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