Marketing & Applications Director — Growth & Innovation

Biocatalysts Ltd; Cardiff; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading biotechnology firm is seeking a Director of Marketing & Applications to drive strategic marketing direction across various industries such as baking and life sciences. The successful candidate will lead marketing and applications teams, translating customer insights into impactful strategies and product development. This senior leadership position involves oversight of product lifecycle management and marketing communications to enhance brand identity. Candidates should have extensive experience in strategic marketing and a proven track record in leadership roles.

Qualifications

• Proven experience in strategic marketing and applications leadership.
• Strong understanding of product lifecycle management.
• Ability to lead marketing communications and brand strategy.

Responsibilities

• Define and evolve the value proposition across all product lines.
• Develop and execute strategic marketing plans.
• Oversee product lifecycle management and portfolio optimization.
• Lead marketing communications to ensure consistent messaging.

Skills

Strategic marketing

Product management

Marketing communications

Leadership

Job description

A leading biotechnology firm is seeking a Director of Marketing & Applications to drive strategic marketing direction across various industries such as baking and life sciences. The successful candidate will lead marketing and applications teams, translating customer insights into impactful strategies and product development. This senior leadership position involves oversight of product lifecycle management and marketing communications to enhance brand identity. Candidates should have extensive experience in strategic marketing and a proven track record in leadership roles.