Market Research Specialist

Itwcp; United Kingdom; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading construction products company is looking for a Market Research Specialist in the UK. This full-time role involves leading strategic initiatives and conducting market research to drive growth. The ideal candidate will possess strong analytical and communication skills, and a commitment to safety and continuous improvement. Experience in market analysis and stakeholder engagement is highly valued.

Qualifications

• Strong commitment to safe working environments and continuous improvement.
• Skilled at structured/unstructured discovery and probing questions.
• Clear and confident communicator, capable of engaging stakeholders.

Responsibilities

• Support growth initiatives contributing to annual CBI yield targets.
• Lead research using customer insights to drive product range growth.
• Develop research plans in collaboration with product managers.

Skills

Health & Safety

Observation & Interviewing

Communication Excellence

Analytical Thinking

Problem-Solving

Technical Understanding

Adaptability & Initiative

Collaboration

Job description

Join to apply for the Market Research Specialist role at ITW Construction Products (UK & Nordics)

ITW Construction – Offsite Europe is a division of ITW within the Construction Products segment, generating $1.9 billion in global revenue. The Offsite Europe business’ annual revenue is $40 million, with over 80 colleagues across the UK & Ireland. We are suppliers of innovative engineered connectors and design software, delivering unique value to our customers with strong service capabilities and continuous improvement.

Position Summary

The Market Research Analyst plays a pivotal role in advancing the Offsite CBI (Customer Back Innovation) strategy, product portfolio, driving growth, consistently outperforming market trends. Your responsibilities will include supporting and leading strategic initiatives across the Cullen connectors segment, with a focus on the development of market opportunity research strategies that feed the product pipeline screening process.

A key part of the role involves travelling, ensuring you are able to build strong relationships with housebuilders, architects, joist manufacturers, offsite fabricators, and end users, as well as actively participating with industry associations. The insights gained from these engagements will be instrumental in shaping strategic direction and driving competitive advantage.

You will support creating and implementing business cases for products, market extensions or new services, following in‑depth analysis from on‑site and end user research. You will need a solid knowledge of Cullen products and their applications to successfully provide CPD and onsite training sessions.

Reporting directly to the Connectors Owner, success in this role will be measured by the ability to prioritise effectively using the 80/20 principle, manage time efficiently, deliver measurable results, generate high‑quality insights, build strong relationships with market leaders (primarily housebuilders), and drive the successful adoption of new innovations.

Responsibilities

• Support Connectors’ growth initiatives, contributing to 3% annual CBI yield targets.
• Lead research using customer‑back insights to capture qualitative feedback and drive product range growth, with a focus on the Floors, Roofs & Walls segmentation.
• Prioritise opportunities in line with Cullen Connectors’ Strategic Intent, focusing on Growth Levers, Defending the 80’s, and New Technology.
• Develop research plans for opportunity projects in collaboration with product managers.
• Gather market intelligence to qualify opportunities and support Offsite’s pipeline screening process.

CBI Process

• Build strong external partnerships through discovery initiatives and stakeholder engagement.
• Conduct pain point analyses, system discovery sessions, process mapping, and competitor benchmarking.
• Collect market intelligence across the value chain, from design offices to on‑site installers.
• Run surveys, external research, and roundtables with key influencers (e.g., housebuilders, NHBC, Homebond) and translate findings into actionable insights and business cases.

Value Proposition Development

• Define customer‑focused value propositions, spanning design to installation. Use qualitative and quantitative insights to capture pain points, workarounds, and impacts.
• Own the conversion of market intelligence and customer insights into new business opportunities.

General

• Identify emerging markets and opportunities around products and services.
• Develop and communicate system value propositions internally and externally.
• Support product launches in collaboration with Marketing, Commercial, and Product teams.

Experience & Skills

• Health & Safety – Strong commitment to safe working environments and continuous improvement.
• Observation & Interviewing – Skilled at structured/unstructured discovery, asking probing questions, and spotting user behaviours, workflows, and pain points.
• Communication Excellence – Clear and confident communicator, both verbal and written, with the ability to present findings and engage effectively with stakeholders at all levels (from end users to senior leadership).
• Analytical Thinking – Skilled in gathering and interpreting qualitative and quantitative data, with experience applying frameworks such as SWOT and Jobs‑to‑be‑Done to uncover insights.
• Problem‑Solving – Ability to translate unclear feedback into actionable opportunities; identifying root causes behind industry challenges.
• Technical Understanding – Strong ability to grasp technical concepts, workflows, and environments, translating feedback into meaningful product improvement ideas.
• Adaptability & Initiative – Comfortable in varied environments (sites, factories, offices); proactive, flexible, and eager to learn.
• Collaboration – Team‑oriented, sharing knowledge and best practices to drive continuous improvement.

Seniority level: Associate

Employment type: Full‑time

Job function: Marketing, Analyst, and Research

Industry: Construction Hardware Manufacturing and Construction

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