Link Building Manager (Igaming Niche)

White Label Digital Marketing; Remote; GBP 13,000 - 19,000; Full time

Job summary

A leading digital marketing agency in the United Kingdom is seeking a Link Building Manager to lead their team and enhance their SEO strategies. You will manage link building efforts, implement data-driven strategies, and ensure high-quality link acquisition. This role offers opportunities for growth and the chance to work remotely in a supportive environment.

Benefits

100% Remote work

Flexible hours

Paid time off

Training and professional development opportunities

Performance-based bonuses

Career growth pathways

Qualifications

• 3+ years of experience in link building or off‑page SEO.
• 1+ year in a team lead or management role within SEO.
• Deep understanding of backlink strategy and quality metrics.

Responsibilities

• Lead and manage a team of freelance and full-time link builders.
• Own and improve our link-building strategy for organic visibility.
• Set, track, and review monthly KPIs for link acquisition.

Skills

Link building

SEO strategy

Team leadership

Data analysis

Communication skills

Tools

Ahrefs

SEMrush

Google Search Console

Screaming Frog

Pitchbox

Google Sheets

Notion

Airtable

Job description

Join to apply for the Link Building Manager (Igaming Niche) role at White Light Digital Marketing

White Light Digital Marketing provided pay range

This range is provided by White Light Digital Marketing. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$18,000.00/yr - $24,000.00/yr

The Role

Opportunity for Growth

We value autonomy, impact, and accountability. You’ll have space to experiment, innovate, and grow — while being trusted to deliver results.

We’re not just hiring for a role; we’re investing in a leader.

What You’ll Be Doing

• Lead and manage a team of freelance and full‑time link builders & virtual assistants
• Own and improve our link‑building strategy to grow organic visibility and rankings
• Coordinate with SEO & Content teams to align campaigns with on‑page efforts
• Approve and QA link prospects to ensure quality and relevance
• Set, track, and review monthly KPIs for link acquisition and performance
• Train, guide, and motivate your team to reach targets and maintain excellence
• Analyze backlink data to identify trends, issues, and growth opportunities
• Research and test new link‑building techniques — from digital PR to niche edits
• Maintain strong relationships with webmasters, bloggers, and partners
• Develop and refine SOPs for scalability, consistency, and efficiency
• Report results and insights to management with clarity and accuracy

Ideal Profile

About You

• 3+ years of experience in link building or off‑page SEO (agency experience preferred)
• 1+ year in a team lead or management role within SEO or digital marketing
• Deep understanding of backlink strategy, quality metrics, and anchor text optimization
• Confident using Ahrefs, SEMrush, Google Search Console, Screaming Frog, and Pitchbox
• Comfortable analyzing data and turning insights into actionable strategy
• Excellent written English; persuasive communication and outreach skills
• Strong organizational and project management skills — you love structure
• Growth mindset — resourceful, proactive, and solution‑oriented
• Tech‑savvy with experience using Google Sheets, Notion, or Airtable
• Stable internet connection and willingness to use time‑tracking software

What Success Looks Like

• Consistent delivery of high‑quality, relevant links each month
• A well‑trained, high‑performing link‑building team
• Improved client backlink profiles and measurable ranking growth
• Streamlined systems and SOPs that enhance efficiency
• Collaboration and communication across SEO, content, and management

Why You’ll Love Working With Us

• 100% Remote – work from anywhere
• Flexible hours – results matter more than the clock
• Paid time off (for permanent employees)
• Training & professional development opportunities
• Performance‑based bonuses
• Career growth pathways – grow into senior or head roles
• Access to advanced SEO tools and automation systems
• A supportive, global team that values your input

Ready to Grow with Us?

If you’re hungry to learn, ready to lead, and excited by the challenge of scaling world‑class link‑building systems — we’d love to hear from you.

Apply now and let’s build something amazing together.

What's on Offer?

• Opportunity within a company with a solid track record of performance
• Work alongside & learn from best in class talent
• Leadership Role

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Management and Manufacturing

Industries

Advertising Services

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