Lifecycle Marketing Leader – CRM & Retention (London Hybrid)

updraft.com; City of London; Hybrid; GBP 35,000 - 40,000; Full time

Job summary

A fintech company is seeking a Mid-Senior level CRM Marketing professional. You will be responsible for mapping the customer journey, creating engaging CRM content, and using data to drive customer retention. The ideal candidate has at least 4 years of experience in CRM or retention marketing, preferably in app-based environments, with a strong grasp of Intercom and analytical skills. This position offers hybrid working and various benefits including private medical insurance and annual leave.

Benefits

Private medical and dental insurance

25 days annual leave + UK bank holidays

Hybrid working

Financial wellbeing support

Qualifications

• 4+ years of experience in CRM, lifecycle or retention marketing.
• Strong knowledge of Intercom for building journeys and reporting.
• Confident writing CRM content, newsletters, and user communication.

Responsibilities

• Map customer journey across all lifecycle states.
• Design and launch automated journeys in Intercom.
• Write clear and friendly CRM content.

Skills

CRM experience

Marketing in fintech

Intercom expertise

Content writing

Data analysis

Tools

Intercom

Braze

Iterable

Job description

A fintech company is seeking a Mid-Senior level CRM Marketing professional. You will be responsible for mapping the customer journey, creating engaging CRM content, and using data to drive customer retention. The ideal candidate has at least 4 years of experience in CRM or retention marketing, preferably in app-based environments, with a strong grasp of Intercom and analytical skills. This position offers hybrid working and various benefits including private medical insurance and annual leave.