Lifecycle Marketing Lead — Global Onboarding & Referrals

ClassPass, Inc.; City of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading fitness platform is seeking a Lifecycle Marketing Program Manager in London to enhance referral and onboarding initiatives. You will design multi-channel campaigns and analyze data to optimize user engagement. The ideal candidate has over 3 years of experience in growth marketing and excellent analytical skills. Join a diverse team committed to intentional living and empowering users to lead balanced lives.

Qualifications

• 3+ years in growth marketing, performance marketing, analytics, or another data-led role.
• Hands-on experience managing lifecycle campaigns across email, in-app, and push channels.
• Strong analytical mindset with the ability to extract insights from SQL and Excel.

Responsibilities

• Lead referral and onboarding lifecycle strategies from idea through execution and global rollout.
• Analyse engagement data to surface insights and report clear outcomes.
• Collaborate with Product, Creative, and Finance teams to evolve the onboarding roadmap.

Skills

Growth marketing

Performance marketing

Analytics

SQL

Collaboration

Tools

SQL

Excel

Braze

Asana

JIRA

Job description

A leading fitness platform is seeking a Lifecycle Marketing Program Manager in London to enhance referral and onboarding initiatives. You will design multi-channel campaigns and analyze data to optimize user engagement. The ideal candidate has over 3 years of experience in growth marketing and excellent analytical skills. Join a diverse team committed to intentional living and empowering users to lead balanced lives.