Lead Generator

HR GO Driving; Liverpool; On-site; GBP 24,000 - 32,000; Full time

Job summary

A growing company in the freight forwarding industry is looking for a driven Lead Generator / Appointment Setter to expand their business in the North of England. In this key role, you'll generate new leads and build strong client relationships while working independently to achieve set KPIs. If you have a background in sales, strong communication skills, and are familiar with logistics, this could be the perfect opportunity for you.

Qualifications

• Proven experience in sales or lead generation, preferably in logistics.
• Strong communication skills and professional phone manner.
• Self-motivated, with ability to work independently.

Responsibilities

• Make daily outbound calls to introduce freight forwarding services.
• Log interactions and lead activity in Cargowise CRM.
• Qualify prospects and assist in lead generation.

Skills

Communication

Sales

Lead Generation

CRM Systems

Tools

Cargowise

Job description

Job Title: Lead Generator / Appointment Setter

Location: Liverpool

Contract Type: Permanent

Overview:

We are recruiting for a growing and dynamic company in the freight forwarding industry, committed to delivering tailored logistics solutions to businesses across the UK and beyond. As they expand presence in the North of England, we are seeking a driven and experienced lead generator to join the team and help drive growth in this key region. You will be responsible for generating new business opportunities, building strong relationships with prospective clients, and acting as the initial point of contact for services in the North. You will work closely with internal teams to ensure seamless follow-up and conversion of leads.

Key Responsibilities

• Make daily outbound calls to UK exporters and importers, introducing freight forwarding services.
• Utilise regional knowledge and ability to make introductions and build rapport with clients - assisting to create inroads with key contacts at businesses.
• Accurately log all interactions and lead activity in Cargowise CRM.
• Qualify prospects and pass quality leads to Sales Managers for follow-up.
• Achieve weekly KPIs, including: call volumes, leads generated, appointments booked, and conversion rates.
• Maintain a working knowledge of Incoterms, shipping practices, and freight forwarding industry trends.

Requirements

• Proven experience in sales, inside sales, or lead generation (preferably within logistics or freight forwarding).
• Solid understanding of logistics or freight industry terminology is preferred.
• Basic understanding of Incoterms and international shipping procedures preferred.
• Experience with CRM systems; Cargowise experience is a strong advantage.
• Strong communication skills with a confident and professional phone manner.
• Self-motivated and comfortable working independently in a remote setting.

If you are interested, please contact Nicola at 0151 439 3051 or email [e-mail]