Influencer Marketing Manager

Paige Louise; Stockport; On-site; GBP 40,000 - 50,000; Full time

Job summary

A leading beauty brand in Stockport is seeking an Influencer Marketing Manager to lead and execute campaigns. The ideal candidate will manage relationships with UK beauty influencers, oversee the execution of influencer activities, and collaborate with various departments to align messaging. A successful candidate will bring 3-5 years of relevant experience, strong communication skills, and a creative approach to content development. This full-time role requires a passion for beauty and a proactive mindset.

Qualifications

• 3-5 years’ experience in influencer marketing or PR, preferably in beauty.
• Strong understanding of the UK influencer landscape.
• Previous team leadership or management experience.
• Highly organized and deadline-driven.

Responsibilities

• Lead and execute influencer marketing campaigns.
• Manage day-to-day communication with UK influencers.
• Negotiate contracts and collaborations.
• Track and report on influencer KPIs and ROI.
• Coordinate with internal departments.

Skills

Influencer marketing experience

Negotiation skills

Communication skills

Organizational skills

Social media proficiency

Tools

Influencity

AspireIQ

Upfluence

Job description

Role Title

Influencer Marketing Manager

Department

Marketing & PR

Location

Stockport

Employment Status

Full Time, In House, No remote working

Role

We’re looking for a strategic and creative Influencer Marketing Executive who can hit the ground running. You’ll manage and grow relationships with UK-based beauty influencers, support campaign planning, and help oversee the execution of Black Friday influencer activity. You'll also manage team member, ensuring all influencer partnerships align with the P Louise voice, values, and marketing goals.

Key Responsibilities

• Lead and execute influencer marketing campaigns, focusing on high-impact content for Black Friday and beyond
• Manage day-to-day communication with UK-based influencers, talent managers, and TikTok Affiliate agencies
• Negotiate contracts, gifted/paid collaborations, and performance metrics
• Oversee influencer product send-outs, timelines, and deliverables
• Track and report on influencer KPIs, engagement, and ROI
• Coordinate with internal departments (creative, social, PR) to align messaging
• Provide real-time solutions and adapt quickly to changes or challenges in campaigns
• Keep your finger on the pulse of influencer trends, TikTok & IG Reels, and what’s popping in UK beauty
• Manage a team of Marketing Influencer and PR executives
• Complete regular reviews with the team to ensure deadlines are met

You Will Need

• 3-5 years’ experience in influencer marketing or PR (beauty industry preferred)
• Strong understanding of the UK influencer landscape, particularly in beauty/cosmetics
• Previous team leadership or management experience (formal or informal)
• Highly organised, deadline-driven, and able to handle multiple campaigns at once
• Confident negotiator with excellent communication skills
• Creative eye for content, and ability to brief influencers effectively
• Able to thrive in a fast-paced, reactive environment (especially around major campaigns like Black Friday)
• Proficient in social media platforms and influencer outreach tools (e.g., Influencity, AspireIQ, Upfluence)
• Confident in motivating the team to achieve all goals and deadlines set

Bonus Points If You Have

• Worked with high-volume influencer activations under tight timelines
• Experience in product seeding strategies or launch campaigns