Influencer Marketing Executive

Katkin; City of London; Hybrid; GBP 32,000 - 39,000; Full time

Job summary

A fresh pet food startup in London is seeking a highly motivated Influencer Marketing Executive to drive customer acquisition through effective influencer programs. The ideal candidate will manage relationships with UK-based influencers and shape the brand's voice across social media platforms. This full-time position offers a competitive salary of £32K plus bonuses, autonomy in a small team, and the chance to work closely with senior leaders. Up to 2 days of remote work per week are available.

Benefits

Competitive base salary

On target bonus

Career development opportunities

Work from home options

Discounts on products

Annual personal development budget

Qualifications

• 1+ year of experience in influencer marketing preferred.
• Able to work independently and efficiently manage multiple campaigns.
• Eager to take ownership of projects.

Responsibilities

• Own and drive operations of the YouTube influencer programme.
• Identify and engage UK-based influencers aligned with KatKin’s values.
• Monitor influencer content and campaign success.

Skills

Sales and targets driven mindset

Influencer marketing experience

Time management

Creative content shaping

Negotiation skills

Interpersonal skills

Communication skills

Job description

KatKin's Opportunity

For uncompromising cat parents who want the best, KatKin goes hardcore for cat health. We make the UK’s only fresh cat food: 100% human-quality meat, gently cooked, and frozen for freshness.

Where the competition cuts corners, catfishes customers and puts profits over health, we put cat wellbeing first. No shortcuts. No secret recipes. We’re cutting the fluff, thinking fresh and channelling hardcore love into industry-wide change. So cats live long and cat parents can love hard without compromise.

Why You’ll Love Working With Us

If you want to join and grow an ambitious, mission-driven, high-growth startup that’s making a genuine difference to cats’ (and their people’s) lives, you’ll love working at KatKin.
We’re a small, entrepreneurial, creative team, focused on the mission to give all cats the food they truly deserve - 100% fresh human-grade meat.

We hire the best, so you’ll work with, learn from and challenge top D2C industry talent to accelerate customer acquisition.

The Role

We are looking for a highly motivated and results‑driven Influencer Marketing Executive to join KatKin on a full‑time contract. This is primarily a sales role, and is a fantastic opportunity for a social-media savvy, results‑oriented candidate to scale and take ownership in a dynamic, established start‑up entering its next phase of growth.

The influencer team plays a critical role in driving KatKin’s growth — building trust with new cat parents, shaping brand perception, and fueling customer acquisition. As one of the key growth channels, the team is supported across the business, with close collaboration from creative, growth, and data teams to continually test, learn, and scale what works.

This role sits within the Influencer marketing team, reporting into the Influencer Marketing Manager.

Key ownership areas

• Own and drive the day‑to‑day operations of the YouTube influencer programme, ensuring consistent acquisition growth and performance while maintaining strong working relationships with creators and talent agents.
• Identify and engage with UK‑based influencers who align with KatKin’s values, product, and audience across YouTube. Coordinate product sending, negotiate campaign fees inline with commercial goals, and focus on driving customer acquisition.
• Build and maintain strong relationships with creators — establishing connections from the start and working closely with them to drive growth, engagement, and measurable campaign results.
• Monitor influencer content, engagement and conversion to evaluate campaign success and uncover areas for improvement. Stay updated on platform trends and innovative content styles to identify new growth opportunities and keep strategies ahead of the curve.
• Have ownership over budgets, work towards ambitious acquisition targets, while ensuring timely delivery of high‑quality content.
• Work closely with the Influencer Manager to strategise and plan impactful acquisition initiatives. Contribute ideas and actions to strengthen and scale these strategies for maximum effectiveness.
• Maintain a strong understanding of the brand’s voice and values, ensuring influencer content aligns with our messaging. Create creative briefs for campaigns and work with influencers to produce authentic, engaging content that reflects the brand’s identity.
• Collaborate with cross‑functional teams, including paid social and brand, to drive cohesive and impactful campaigns.

Who we are looking for:

• Sales and targets driven mindset - highly motivated to overachieve and can work independently.
• +1 year of experience in influencer marketing (preferred).
• Skilled in time management, able to handle multiple campaigns efficiently.
• Eager to take responsibility and ownership of projects.
• Strong creative minds and interests in shaping content directions and concepts.
• Strong negotiation, interpersonal, and communication skills.

What We Offer

• Competitive base salary £32K + on target bonus of £7K per year. All the tools you need for success, including a MacBook.
• Career defining opportunity to scale a brand new acquisition channel, fast.
• Work directly with senior leaders in the business.
• No egos and a small close‑knit team.
• Up to 2 days WFH every week.
• Discount for KatKin fresh meals.
• Annual personal development budget.
• All the refreshments you can drink, fresh fruit, cats + dogs in office.