Influencer Campaign Manager

Publicis Groupe; City of London; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading global marketing agency in London is seeking an experienced Influencer Campaign Manager to handle and execute influencer campaigns. You will lead the campaign management process, develop marketing plans based on insights, and manage key client relationships. The ideal candidate has strong knowledge of influencer marketing and project management, along with excellent communication skills. This role offers a hybrid working model with competitive benefits.

Benefits

WORK YOUR WORLD: work from any Publicis office for up to 6 weeks

Reflection Days: Two additional paid leave days

HELP@HAND BENEFITS: 24/7 support helpline

Family Friendly Policies: 26 weeks full pay for family milestones

Flexible Working: Birthday Day Off

Great Local Discounts: Membership discounts

Qualifications

• Hands-on experience running end-to-end campaigns from talent sourcing to content delivery.
• Strong understanding of the social media landscape and market trends.
• Proven capability to manage multiple campaigns and compliance requirements.

Responsibilities

• Lead end-to-end influencer campaign management and ensure compliance.
• Develop strategic marketing plans with data-driven recommendations.
• Manage client relationships and coordinate with internal teams.

Skills

Influencer marketing expertise

Stakeholder management

Project management

Analytical skills

Communication and negotiation

Tools

CreatorIQ

Traackr

Tagger

Job description

Overview

Publicis Content is a multi-disciplinary team designed to make and distribute content that consumers will read, watch and share. Working across Influencers, Media Partnerships, Social and Web/Search, we plan, make and measure awesome content for global brands.

Publicis Groupe is seeking an Influencer Campaign Manager to join the incredible Publicis Media Content team. Reporting into the Account Director, you will be required to manage and execute multiple influencer campaigns across a range of UK and global clients, sectors and social channels.

You will also be responsible for project managing the end-to-end delivery of your campaigns from initial response through to campaign activation, talent content creation and post-campaign reporting, ensuring they run smoothly, on time and deliver agreed KPIs.

Responsibilities

• Lead end-to-end influencer campaign management—from creator discovery, vetting and contract negotiation through to activation, content approvals, publishing, and post-campaign reporting, ensuring all activity meets brand, legal, and compliance standards.
• Develop strategic influencer marketing plans by gathering audience, market, and business insights, partnering with Strategy and Insights teams, and delivering data-driven recommendations and PCAs that align with client objectives.
• Manage client relationships by serving as a trusted day-to-day contact, confidently challenging briefs, addressing issues, and ensuring campaigns are delivered on time, within scope, and to a high standard.
• Collaborate with internal teams (including Paid Social, Creative, Finance, and other agency partners) to integrate influencer content into wider content and media plans, optimise amplification, and support cross-agency workflows.
• Oversee commercial and operational excellence by managing Scopes of Work, tracking budgets, ensuring accurate financial reconciliation, and coordinating with Finance on invoicing, compliance, and timely payments.
• Build strong relationships across the influencer ecosystem - including creators, talent agents, platforms, and internal stakeholders - while educating wider teams on the role of influencer marketing within broader content strategies.

Qualifications

• Deep influencer marketing and creator management expertise, with hands-on experience running end-to-end campaigns - from talent sourcing and negotiation to content delivery, usage rights, and performance analysis.
• Strong understanding of the creator economy and social media landscape, including platform trends, audience behaviour, retail media connections, and evolving best practices.
• Excellent stakeholder and relationship management skills, able to build trust with influencers, agents, clients, and cross-functional internal teams.
• Proven project and operational management capability, confident managing multiple campaigns, timelines, budgets, scopes of work, and compliance requirements across markets.
• Strong analytical and technical skills, including experience using influencer management and insights platforms (e.g., CreatorIQ, Traackr, Tagger) to inform strategy, optimise campaigns, and demonstrate success.
• Exceptional communication, negotiation, and leadership abilities, with the confidence to present ideas, guide others, challenge thinking constructively, and inspire creative and strategic storytelling.

Additional information

Publicis Media / Zenith UK has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP and BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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