Head of Sales

Wilmington Group plc; Cardiff; Hybrid; GBP 60,000; Full time

Job summary

A leading provider of Health and Safety training in Cardiff is seeking a Head of Sales to drive revenue growth and unify sales operations. The ideal candidate will have experience in scaling sales processes in high-growth environments and managing key client relationships. This permanent full-time position offers a salary of up to £60,000 plus commission and various benefits including hybrid working and health insurance.

Benefits

Hybrid Working

Performance-Related Bonus

Life Assurance

Vitality Private Healthcare

Additional Holiday Purchase

Subsidised Gym Memberships

Cycle to Work scheme

Discount Vouchers

Access to Wellbeing Resources

Qualifications

• Permission to work in the role’s location by the start of employment.

Responsibilities

• Drive revenue growth and unify sales functions.
• Implement strategic plans and optimise sales processes.
• Manage and grow key client relationships.

Skills

Strategic & Commercial Acumen

Experience in scaling sales operations

Commercial mindset

Tools

HubSpot

Job description

Position

Head of Sales at Wilmington plc

Company Outline

Astutis Ltd is a leading provider of Health, Safety, and Environmental training and consultancy solutions. As part of Wilmington plc, we combine technical expertise with digital innovation to deliver exceptional learning experiences and customer outcomes. Our mission is to empower organisations and individuals worldwide to create safer, smarter, and more sustainable workplaces.

Job Details

Job Role: Head of Sales

Location: Hybrid / Cardiff office days per week

Salary: up to £60,000 per annum (DOE) plus up to 20% commission

Contract Type: Permanent, full time

What We Can Offer You: Hybrid Working, Performance-Related Bonus, Life Assurance, Vitality Private Healthcare, Additional Holiday Purchase, Subsidised Gym Memberships, Cycle to Work scheme, Discount Vouchers and Access to Wellbeing Resources

Why do we want you?

We are seeking a strategic sales leader for Astutis, part of Wilmington Plc, to drive revenue growth, unify sales functions, and build high-performing teams. Your experience in scalable sales processes and strong client relationships will ensure alignment across sales, marketing, and service delivery for long-term business success.

At Wilmington plc, we celebrate individuality and are committed to fostering an inclusive workplace. We are a Disability Confident employer and guarantee an interview for candidates with disabilities who meet the essential criteria.

Job Purpose, Tasks and Responsibilities

Main Purpose of the Role: The Head of Sales will implement and execute strategic plans, optimise sales processes, drive team performance, and ensure strong alignment across sales, marketing, and service delivery functions. This role is integral to achieving business goals and maintaining high client satisfaction across all sales channels.

Strategic Sales Leadership & Execution

• Lead, develop, and mentor the sales team across outbound, new business and account management functions
• Execute the sales strategy, ensuring alignment with business goals
• Set and monitor KPIs, fostering a culture of high performance and continuous improvement

Performance Management & Sales Process Optimisation

• Ensure best practices are followed and CRM (HubSpot) is maintained to a high standard
• Optimise sales processes for lead qualification, pipeline management, and opportunity closing
• Provide coaching and feedback to improve team performance, engagement, and revenue

Client Relationship & Account Management

• Manage and grow key client relationships, focusing on retention and long-term partnerships
• Deliver tailored solutions to meet client needs and identify upsell/cross-sell opportunities
• Collaborate with account managers and service delivery teams for smooth onboarding and client experience

Commercial Insights & Reporting

• Maintain accurate sales forecasting and KPI reporting
• Present insights on client needs, market trends, and performance to senior leadership
• Provide input to the commercial roadmap based on sales feedback and market trends

Cross-Functional Collaboration

• Work closely with marketing, CRM, and service delivery teams to align strategies
• Provide feedback on campaigns, client communications, and service offerings
• Ensure smooth execution across business units and strong inter-departmental collaboration

Qualifications and Capabilities

• Strategic & Commercial Acumen
• Experience in scaling sales operations in a high-growth/start-up environment
• Commercial mindset with the ability to identify new revenue opportunities and partnerships
• Permission to work in the role’s location by the start of employment

Legal Bit

The statements above are intended to describe the general nature and level of work performed by employees assigned to this role. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Note that this role may remain advertised until an offer of employment has been made.

Seniority level

• Director

Employment type

• Full-time

Job function

• Sales and Business Development

Industries

• Professional Services