Head of Product Marketing & GTM

Frontier Developments plc; City of London; On-site; GBP 70,000 - 95,000; Full time

Job summary

A health tech company is seeking a Head of Product Marketing & GTM to lead product positioning and launch strategies. The ideal candidate will have extensive experience in product marketing and a successful track record in the tech or health sectors. Key responsibilities include audience research, collaboration with cross-functional teams, and overseeing consumer insights. This role offers significant growth opportunities within a rapidly evolving company.

Benefits

Share options

25 days holiday

Health insurance

Enhanced maternity leave

Employee assistance programme

Generous pension

Flexible working options

Personal training budget

Free office snacks

Cycle to work scheme

Season ticket loan

Discount on products

Paid volunteering days

Additional weeks off after anniversary

Qualifications

• Extensive experience in Product Marketing or insights-driven roles.
• Proven success in launching and scaling products.
• Strong understanding of research methods.

Responsibilities

• Define product positioning and value propositions.
• Lead go-to-market planning for product launches.
• Oversee qualitative and quantitative research.

Skills

Product Marketing

Go-to-market strategy

Audience research

Collaboration

Data-driven storytelling

Job description

About Numan

Founded in 2018, we’ve already grown to be a 200+ team distributed across the globe, united by a singular mission: empowering people to take control of their health.

Numan is transforming health: we’ve built a cutting‑edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations. Giving people the tools they need to maximise life.

To deliver on our transformative mission, we are guided by our 5 company values:

• Patients first.
• Learn Fast.
• Own the quality.
• Succeed together.
• Care deeply.

Backed by top‑tier investors, Numan is already having a positive impact on hundreds of thousands of patients here in the UK, and we want you to help us deliver this mission!

The role

We’re hiring a Head of Product Marketing & GTM to lead how Numan defines, positions, and launches its products, ensuring the voice of the customer is central to every decision.

You will oversee the full product marketing and GTM function, guiding everything from audience research and product positioning to launch strategy and post‑launch optimisation. You will also manage Numan’s Consumer Research & Insights capability, ensuring that strategy and execution are grounded in a deep understanding of customer behaviour, attitudes, and needs.

This role sits at the intersection of Product, Brand, Marketing, and Commercial teams. You will report directly to the CMO and lead a newly formed team across Product Marketing, GTM, and Consumer Insights.

You’ll be:

• Defining product positioning, value propositions, and narratives that resonate with customers.
• Leading go‑to‑market planning for Numan’s existing portfolio and new product launches, coordinating across Product, Brand, and Commercial teams.
• Translating customer insight into clear strategy and messaging.
• Overseeing qualitative and quantitative research programmes to understand audience needs and market trends.
• Monitoring the competitive landscape and identifying opportunities for differentiation.
• Creating repeatable GTM frameworks that drive clarity, speed, and impact.

We’re looking for someone who has:

• Extensive experience in Product Marketing, GTM, or insights‑driven roles.
• Proven success launching and scaling products, ideally within D2C, tech, or health sectors.
• Strong understanding of research methods and data‑driven storytelling.
• Excellent collaboration skills across Product, Marketing, and Commercial teams.
• Curiosity, creativity, and a bias for clarity and action.

It’s a bonus if you have:

• Experience building and scaling insight‑led GTM teams.
• Familiarity with regulated or healthcare markets.
• Experience in turning research into an actionable strategy and measurable commercial impact.

Our benefits include:

• 📈 Share options.
• 🏖 25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan).
• 🩺 Health insurance with Vitality.
• 🧸 Enhanced maternity and parental leave.
• 🐥 Nursery benefit provided by YellowNest.
• 💼 Employee assistance programme (access to therapy, financial planning and discounts).
• ⚖️ Generous pension (includes both employee and employer contributions).
• 💻 Flexible working options, including a dog‑friendly office in Farringdon.
• 📚 Personal training and development budget via Learnerbly.
• 👟 Wellhubmembership, giving you access to over 2,000 locations in the UK.
• ☕️ Free office snacks including breakfast items, soft drinks, tea and coffee.
• 🚲 Cycle to work scheme.
• 🚆 Season ticket loan.
• 🚮 Discount on Numan products for your friends and family.
• 🤲 Paid volunteering days.
• 📅 An additional 2 weeks off once you reach your 5th anniversary with Numan.

Diversity at Numan

At Numan, people are at the heart of who we are. We recognise and value the unique perspectives and experiences that individuals from all backgrounds bring.

We promote innovation and creativity, enabling us to tackle things from various viewpoints and are committed to equal opportunities and continuously strive to create a workplace where everyone feels respected, heard, and valued.

Embracing diversity isn't just our goal; it's our strength, driving us towards a more inclusive future.