Head of Performance Media & Growth

BPP Education Group; Manchester; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

An education provider in the UK is seeking a Head of Performance Media to lead its marketing strategy. The successful candidate will oversee paid media teams, ensuring campaigns are data-led and performance-optimised. Responsibilities include budget management and maximizing ROI through audience segmentation and continual testing. The ideal candidate will have a strong background in digital marketing, proficiency in key advertising platforms, and a relevant degree. This is an excellent opportunity to drive measurable growth across the brand's portfolio.

Benefits

Study any BPP course for free

30 days annual leave

Group Personal Pension Plan

Private healthcare and dental plans

Retail discounts

Qualifications

• Proven record in performance or digital marketing leadership.
• Experience in managing multi-channel paid media strategies.
• Strong media attribution, analytics, and conversion optimisation understanding.

Responsibilities

• Oversee Paid Media, Paid Search, and Campaign Planning teams.
• Drive growth across paid, earned, and owned channels.
• Ensure all campaigns are performance-optimised and aligned to commercial objectives.

Skills

Performance or digital marketing

Multi-channel paid media strategies

Data-led decision making

Google Ads and Meta Ads Manager proficiency

Performance analytics and dashboard tools

Education

Degree in Marketing, Business, or a related field

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Looker Studio

Tableau

Salesforce

Job description

An education provider in the UK is seeking a Head of Performance Media to lead its marketing strategy. The successful candidate will oversee paid media teams, ensuring campaigns are data-led and performance-optimised. Responsibilities include budget management and maximizing ROI through audience segmentation and continual testing. The ideal candidate will have a strong background in digital marketing, proficiency in key advertising platforms, and a relevant degree. This is an excellent opportunity to drive measurable growth across the brand's portfolio.