Head of Performance Marketing

Kernow Vet Group; United Kingdom; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading veterinary group in the United Kingdom is seeking a Head of Performance Marketing to lead their paid acquisition efforts across various markets. The role involves designing strategies for paid search and social channels, managing campaigns, and optimizing performance metrics. Ideal candidates will have proven experience in performance marketing, strong analytical skills, and the ability to drive business growth in the veterinary industry. Join a forward-thinking team committed to making a positive impact.

Qualifications

• Proven experience in performance marketing or growth marketing at a senior level.
• Advanced knowledge of paid search and social, plus wider digital performance channels.
• Experience driving growth in bricks-and-mortar businesses.
• Background in veterinary or pet-related industries.

Responsibilities

• Develop and execute multi-market paid acquisition strategies.
• Manage PPC and paid social campaigns with full responsibility.
• Track, report, and analyse campaign performance.
• Lead and grow a team of paid media experts.
• Collaborate with analytics, product, and engineering teams.

Skills

Performance marketing

Growth marketing

Analytical skills

Leadership skills

Communication skills

Education

Degree-level education

Tools

Google Analytics

Search Console

AHrefs

MOZ

Microsoft Office

PowerBI or LookerStudio

Job description

Healthy animals and happy owners – that’s the goal.

We are IVC Evidensia, and we are on a mission to build the world’s best veterinary group. Investing in people, premises and processes, we deliver outstanding care in around 2,500 locations globally.

About the Role

We’re looking for a dynamic Head of Performance Marketing to lead our centralised paid acquisition function across multiple markets. In this role, you’ll design and implement paid search and social strategies that drive commercial growth and deliver strong return on ad spend (ROAS). Your remit spans all paid digital channels, consulting across the full digital customer journey to ensure long‑term profitability.

You’ll play a pivotal role in acquiring:

• New customers for our veterinary clinics
• Subscribers for our Pet Health Club
• Customers for our e‑commerce online pharmacies

What You’ll Do

Develop and execute multi‑market paid acquisition strategies across search, social, and programmatic channels.

Manage PPC and paid social campaigns with full strategic and budgetary responsibility.

Define scalable frameworks and foster a test & learn culture.

Track, report, and analyse campaign performance to identify growth opportunities.

Lead and grow a team of paid media experts.

Collaborate with analytics, product, and engineering teams to optimise acquisition and conversion.

Stay ahead of industry trends and identify new opportunities for client acquisition.

What You'll Bring

Degree‑level education.

Proven experience in performance marketing or growth marketing at a senior level.

Advanced knowledge of paid search and social, plus wider digital performance channels.

Strong analytical skills and experience with tools like Google Analytics, Search Console, AHrefs, MOZ.

Commercial acumen and a track record of delivering measurable business growth.

Excellent communication, stakeholder management, and leadership skills.

Proficiency in Microsoft Office and data visualisation tools (PowerBI or LookerStudio).

Experience driving growth in bricks‑and‑mortar businesses.

Background in veterinary or pet‑related industries.

Why Join Us?

You’ll be part of a forward‑thinking team, shaping strategies that impact multiple markets and drive real business results. If you’re ambitious, data‑driven, and passionate about performance marketing, we’d love to hear from you.

IVC Evidensia UK

IVC Evidensia, The Chocolate Factory, Keynsham, BS31 2AU, United Kingdom

At IVC Evidensia we are a committed to Diversity, Equality, Inclusion and Belonging, we are keen to hear from candidates from all minority and diverse groups. As a Disability Confident Employer, we are keen to hear from candidates with disabilities and long‑term health conditions and would be happy to discuss any reasonable adjustments needed during the recruitment process.

Any questions before applying?

Speak to Danielle Hughes from our recruitment team who would be happy to help you with any questions you have before applying for this role.